Marketing in China

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Why Astrology is popular in China
09Mar

Why Astrology is popular in China

A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]

Changes in Chinese consumer demand during the Coronavirus
05Mar

Changes in Chinese consumer demand during the Coronavirus

What does China need more of? We observed Chinese consumption during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. Given the number of people self-quarantined in their homes, those that frequented physical stores, gyms, and workplaces, are now trying out virtual offerings. Newcomers such as […]

Chocolate market in China
02Mar

Chocolate market in China

The chocolate market in China consists of all chocolate-based products, including but not limited to boxed chocolate, chocolate candy bars, and chocolate flavors. Supermarkets and grocery stores are the two main retail channels of chocolate products in China. Online retail and specialty retail have both displayed strong growth as the distribution channels of chocolate products […]

Perfect Diary case study: How this Chinese makeup brand got to the top
24Feb

Perfect Diary case study: How this Chinese makeup brand got to the top

Based on the 11.11 sales data on Chinese B2C E-commerce platforms, the sales growth of beauty and personal care products, which grew by 64% YOY. Ranked the 1st in all categories. Since 2011, the cosmetics market in China has seen sustainable growth. In 2018, the market size of cosmetics industry in China reached 369 billion […]

Louis Vuitton in China: The king of luxury brands in China
20Feb

Louis Vuitton in China: The king of luxury brands in China

Louis Vuitton Malletier, commonly known as Louis Vuitton or LV, is a French fashion house founded in 1854 by Louis Vuitton. The brand’s products range from luxury suitcases and leather goods shoes, watches, jewelry, accessories, sunglasses and even books. Since first entering the market in 1992, Louis Vuitton has been in China for 28 years. […]

China’s conquest of wine: Evolving wine drinking habits in China
18Feb

China’s conquest of wine: Evolving wine drinking habits in China

Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]

White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month
13Feb

White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month

Similar to western countries, white-collar workers in China are widely pictured as symbols of leisure-oriented lifestyles. With supposed decent pay, a nice office, and stylish clothing. However, with inflation and surging housing prices, white collars lead a more difficult life than expected. Drafted in early 2012, the criteria  circulating on the internet that classify white-collar […]

Lancôme in China: Case study
20Jan

Lancôme in China: Case study

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

The meat market in China: Pork making way for the growth of Beef
20Jan

The meat market in China: Pork making way for the growth of Beef

The meat market in China is the second largest sector in the country’s retail food market,  after the fresh vegetables sector. However, it is one of the last to be affected by the development of new retail. Much of the meat sold in retail outlets are sold at traditional wet markets, most of which are in open-air market […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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