Marketing in China

Home / China reports / Archive by Category "Marketing in China"
How to do KOL marketing in China | Daxue Consulting
03Apr

How to do KOL marketing in China | Daxue Consulting

China’s Internet market is becoming more mature while user numbers are increasing. In 2018, out of a population of 1.39 billion, China had 820 million Internet users, approximately 59 percent of the population. According to China official data, 27 percent of internet users are rural users, showing an increase of 1 percent compared to 2017. […]

[Podcast] China paradigm #18: How to take western digital marketing success into China
01Apr

[Podcast] China paradigm #18: How to take western digital marketing success into China

China paradigm interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, how she applied western digital marketing success […]

[Podcast] China paradigm #17: How to best engage consumers in China
26Mar

[Podcast] China paradigm #17: How to best engage consumers in China

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting
11Mar

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting

Metro systems worldwide are beset by advertisements, and China is an exception, with some of the largest metro systems in the world. Daxue Consulting deciphered the strategy to advertise in the Chinese metro, including positioning, targeting, advantages, innovations, everything you need to know! Tips for one of the most active advertising methods in China: Metro […]

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
04Mar

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting

In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
22Feb

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting

M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]

How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting
06Feb

How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting

Peppa Pig is a popular cartoon series from the UK, which has been screening in China since late 2015. Recently, a 5-minute video titled “What is Peppa” (啥是佩奇，Sha Shi Peiqi?, Peiqi is the Chinese translation for Peppa) caused a huge response among Chinese netizens. This video has received an enormous number of views and the […]

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

No Place to Place: Chinese netizen’s react to ofo’s downfall | Daxue Consulting
11Jan

No Place to Place: Chinese netizen’s react to ofo’s downfall | Daxue Consulting

The reaction and reflection of Chinese people on the ofo crisis All eyes in China are now on ofo, a Beijing-based bicycle sharing company founded in 2014. The dockless system uses its smartphone app to unlock and locate nearby bicycles. In 2017, it had deployed over 10 million bicycles in 250 cities and 20 countries. […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.