Marketing in China

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[Podcast] China Paradigm 47: How to improve your distribution strategy in China
15Jun

[Podcast] China Paradigm 47: How to improve your distribution strategy in China

Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]

Podcast transcript #22: tips and tricks to work on your brand DNA in China
04Jun

Podcast transcript #22: tips and tricks to work on your brand DNA in China

Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]

Podcast transcript #1: How to switch from an agency to SaaS model in China
05May

Podcast transcript #1: How to switch from an agency to SaaS model in China

Find here the full transcript of China paradigm episode 1. Learn more about Thomas Graziani’s story in China and find all the details and additional links below. BECOME A WECHAT EXPERT BY LISTENING TO THE PODCAST Matthieu David: Hi everyone. I’m interviewing today Thomas Graziani, founder of WalkTheChat, and I am happy to interview you, […]

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting
17Apr

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting

“Entering China is to start again” Matthieu David, CEO and Founder Localize too much, and you may lose your brand’s authenticity. Fail to localize enough, and the product may not be to Chinese tastes. Foreign companies walk a fine line between localizing and keeping their international image. Though this is the case in all industries, […]

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
09Apr

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym

China Paradigm interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this […]

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
06Apr

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu

China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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