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China Paradigm transcript #93: How can companies manage their brand development in China’s market?
20Apr

China Paradigm transcript #93: How can companies manage their brand development in China’s market?

Find here the China Paradigm interview # 93  and learn how companies are able to manage their brand development in China’s market. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I’m Matthieu David; the founder of Daxue Consulting and its podcast […]

The flower Market in China: How one brand captured the online market
20Mar

The flower Market in China: How one brand captured the online market

The adornment of flowers is essential in Chinese festivals. During these festivals, copious amounts of flowers cover buildings and streets. Outside of these festivals, flowers are often given as gifts on special occasions. As symbols of love and happiness, flowers are welcomed by everyone. However, few people notice the Chinese flower market or flower suppliers […]

Daxue Talks transcript #43: What are the trends for B2B marketing in China?
18Mar

Daxue Talks transcript #43: What are the trends for B2B marketing in China?

In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, answers to the question of what are the trends for B2B marketing in China. Full transcript below: Have you witnessed any B2B O2O strategies that connect both offline and online? Yes, for that there is WeChat. Basically, with a QR code, you can link […]

Daxue Talks transcript #42: Mastering B2B online marketing in China
18Mar

Daxue Talks transcript #42: Mastering B2B online marketing in China

In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, talks about mastering B2B online marketing in China. Full transcript below: What are the differences between the West and China when it comes to B2B e-marketing?  The main difference for me is the concept of e-reputation. In the West, you look for information, find a […]

Daxue Talks 41: What you need to know about healthcare marketing in China
18Mar

Daxue Talks 41: What you need to know about healthcare marketing in China

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the medical tourism in China and healthcare marketing in China. Thus, you will learn how to promote medical tourism online in China, discover the strategies for healthcare marketing and also learn more about healthcare scandals in China. 0:21 How can you promote medical […]

Daxue Talks 40: The basics of online health care marketing in China
18Mar

Daxue Talks 40: The basics of online health care marketing in China

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions […]

Sam’s Club in China: Case study on successful Digital Marketing
14Mar

Sam’s Club in China: Case study on successful Digital Marketing

Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro AG sold majority stake in METRO China to Wumart (物美) in Oct. 2019. While many foreign firms complain that China is a difficult market, Walmart-operated […]

The sports market in China
10Mar

The sports market in China

Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, China’s team at Olympic Games in 2016] The most influential sports in China Some sports have a particularly high media profile and influence among the […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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