Consumer Research China

Daxue Consulting’s Consumer Research in China will help you make the most of your potential customers

Daxue Consulting skillfully masters a broad range of consumer research resolutions, smartly designed through years of experience in China’s market. We strive to find the barely noticeable signals of markets & brands and provide relevant information and insights to remove some of the uncertainty of the marketing managers. Our Consumer Research in China will help them make strategic and tactical decisions in the process of identifying and satisfying consumers’ needs.

Daxue Consulting’s Consumer Research in China leverages various methodologies:

• Focus groups with specific panels of consumers
• Qualitative interviews with market experts: consultants, professors, and professionals,
• Quantitative interviews with a targeted sample of consumers. We work with your staff to determine the best approach and provide valuable and complete data analysis.
• Online surveys and research
• In vivo research
• Ad hoc research in China
• Information collection through the Internet (Baidu, Google, specific platforms) and magazines (specific fields, competing media plans, etc.),
• Synthesis of internal documents, etc. 

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Chinese consumers and their shopping habits

The Chinese market is growing rapidly for foreign firms; at the same time, it is also presenting more of a challenge due to the fickle sophistication of its consumers. The complexity of the Chinese Consumer market leads Daxue Consulting to develop its Consumer Research China solution.

How much China spends is striking; even more so is the way it spends. This is now one of the world’s most sophisticated consumer markets, heavily skewed towards expensive goods. Big shopping malls are constantly built up not only in major cities but also low-tier urban areas, where the per capita purchasing power growth is the higher. Another striking trend in China is the shift towards shopping online and on mobile. According to researchers, the number of consumers who are using mobiles to make purchases online has rapidly grown – everywhere in China. China has over one billion smartphone users, and almost 90% have bought goods via a mobile phone.

With the ability to purchase online, a new industry has exploded in China – the surge in imported products through Chinese e-commerce platforms. With the development of technology and the growth of the Internet, cross-border e-commerce, or the ability to buy product & services that may be unavailable or expensive in China from internet-based platforms, has seen rapid growth. Research has shown that 94% of the young urbanites interviewed perceive foreign products as “meaningfully better, slightly better or similar” quality compared to local ones. Significant growth of about 30 percent cross-border e-commerce imports into China in 2016 reached CNY 1.25 trillion and had similar growth expectancy in the year 2017. There has been a steady demand for goods such as cosmetics, skincare products, electronics, maternal, baby products, clothes, shoes, accessories, jewelry, food, and other commodities which are undermining trust and pushing consumers towards overseas brands. Daxue Consulting, through our extensive knowledge of the Chinese market and consumer, is here to provide you with the information needed to succeed.

Another key trend to target Chinese consumers is the segmentation between the most and less urbanized areas and the increasing purchasing power in tier-3 to -5 cities. In Tier-1 and Tier-2 cities, a rising number of Chinese consumers are prioritizing greater value, integrity, and quality in the products they purchase. This represents a notable change from what has traditionally been seen as a price-driven market. In smaller but quickly growing Tier 3 and Tier 4 cities, price consciousness is still an important factor, but the choice of available products has significantly increased.

This provides consumers with a wider range of purchasing options than ever before and has created an increasingly competitive environment for companies. Furthermore, consumers on the higher-end of Tier-3 and Tier-4 cities are quickly taking on the behavior of their counterparts in Tier-2 cities, and it’s estimated that it will be a short time before the distinctions in these tiers disappear, at least in some regions.

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Spot your consumer

To make important marketing decisions and gain advantages against the competition, it is crucial to know who your potential and targeted consumers are, how those consumers behave, and how to read their behaviors to link them to marketing opportunities.

This is especially important when foreign companies coming to Shanghai, one of the most dynamic and multi-layered markets, and aspires to benefit from its huge market and thriving economy. To study consumer behavior is to study individuals, groups or organizations. The further analysis focuses on the processes they use to select, secure and dispose of products, services, experiences or ideas to satisfy needs and attempt to understand the decision-making processes of buyers. It requires the systematic gathering, recording, and analysis of quantitative and qualitative data based on which information is collected to provide facts, directions, and insights to grow a business. Since a key aspect of running a successful business is getting a good sense of what consumers want and how they perceive your products, Consumer Research China becomes a crucial solution to use in business prosperity as well as introducing products and services that create value in the mind of the consumer. Undeniably, consumers can be unpredictable and fickle as they are interacting and engaging with a vast variety of sophisticated marketing platforms and brands.

Consumer research is about people.Its aim is to know what consumers see, what they buy, what they drink, what they think, and how they act &react; and further, to know the reasons behind the whats and hows.

Daxue Consulting Consumer research China is about gathering and understanding consumer insights

While you need insights to make well-informed decisions, Daxue Consulting’sConsumer Research China is aiming to provide the most accurate and relevant information on your potential customers. Daxue Consulting regularly conducts consumer research in different cities within China, including the first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen and second-tier cities such as Dalian, Harbin, Shenyang, etc.

Not only do we source and collect consumer research data through interviewing, store checks, online surveys, and research – synthesis of internal documents, imports from government website portals and trustworthy databases are also useful. We understand the data, provide the data you can trust, and the key findings that can guide your thinking to support your argument and confirm your hunch.

Daxue Consulting, the ideal partner for ad hoc research in China

Ad hoc research in China is a totally tailor-made research methodology for a client with a specific and new problem. This may include a sudden drop in sales, a difficult market entry, a scandal, advertising messages not well-targeted, a desire to reach tier-cities, etc. Daxue Consulting is used to doing ad hoc research in China and designs a research process from scratch. Everything is adapted to the client’s needs and nothing is disclosed. It is one-time research that is carried out by a team of consultants in China experienced and expert on the subject.

How does Ad hoc research in China work at Daxue Consulting?

The client explains the context of his problem, the solutions planned or already taken and brief Daxue Consulting teams. Thanks to our 15 years of experience on the Chinese market and in ad hoc research in China, the process is designed with the client and immediately initiated. Then we use all the necessary research methodologies such as focus groups, VR research, Customer satisfaction surveys, mystery shopping, etc, and do everything from China including questionnaires, journeys and panel selection. We then deliver the confidential results to you with an analysis report.

Daxue Consulting Consumer Research China is not just about knowing the numbers; we focus on how these numbers fit with everything else that we know. Using this information, we can predict market trends, changes in technology or help inspire your ideas. Above all, Daxue can provide you with insight about your consumers that you may not have considered before.

Consumer research in Shanghai, Beijing, Guangzhou, Shenzhen and more

For all the services listed above, daxue consulting has developed the resources and research network to provide them throughout China + Hong Kong and Taiwan. Although based in Shanghai, Beijing and Hong Kong, we are used to travel in China for our clients and know very well the specificities of each area of the country. We therefore work in the following cities:

• Tier-1 cities Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu and Tianjin as well as
• Tier-1+ cities such as Nanjing, Chongqing, Kunming, Xi’an, Wuhan, Shenyang, Dongguan
• and many tier-2 cities and tier-3 cities.

For more information on consumer research or ad hoc research in China, please contact us.

See also:

• The Economist Chinese consumers
• Market Study China
• China Market Research
• Feasibility Study China