David Matthieu
President and founder
Matthieu was educated at ESSEC Business School, where he first encountered the ideas behind Daxue’s innovative model, and it was at the prestigious Peking University that he found a way to apply them to China. With great experience in finance and consulting, he has provided services in China to over 100 clients, and has been widely quoted in media outlets including Financial Times, the Wall Street Journal, Reuters, Yahoo Finance, Forbes, Technode, TechinAsia, Israeli press and Peking University Press, as well as on BFM Radio.
OUR PROJECT TEAM
Yuwan Hu
Research director
Yuwan graduated from University of Bourgogne and INSEEC and has been working in the market research field for 7 years, both in France and in China. She joined Daxue Consulting in 2015 and has completed various projects in different sectors, such as cosmetics, education, printing, and F&B. Fluent in English, Mandarin and French, she has developed a profound insight into the operations of foreign companies in China.
Thibaud Andre
Research director
Over his 6 years spent in China working at Daxue Consulting, Thibaud has been providing market analysis and adapting market research methodologies to the Chinese market. He previously worked for 4 years in France, working in the field of marketing and within marketing research firm Nielsen. Thibaud has been collecting experiences supporting market entry of B2C, B2B and public institutions in China and his expertise has been quoted in The Wall Street Journal, Forbes, China Daily, South China Morning Post, and others
Min Chun
Research project leader
Min Chun studied in the States at the University of Illinois at Urbana-Champaign as well as at the International College of Hotel Management (ICHM) in Adelaide in Australia. He’s had six years working experience previous to joining Daxue Consulting in Japan, Korea, Hong Kong and China.
Yixiang Zhang
Senior research fieldwork manager
Yixiang Zhang joined Daxue Consulting for around 5 years. She has been working on projects in various industries and markets, including automobile, skincare, F&B, FMCG and luxury.
Xiaonan Hua
Research fieldwork Manager
Xiaonan HUA awarded bi-master degrees in Engineering University Polytech Lille in France and NAU in China. She joined Daxue Consulting for over 3 years and has been working on various projects in different industries and markets, including E-commerce, automobile, economy, education, fashion and luxury. Fluent in English, French and Mandarin, she has developed a profound insight into the Chinese market.
Qing Yang
Research data analyst
Qing Yang obtained her Master’s degree from London School of Economics (LSE) and bachelor’s from University of Surrey in the UK. She has been working on projects in multiple industries, including tech, F&B, advertising, and others.
Mike Vinkenborg
Research project leader
Mike obtained his bachelor’s from the Free University of Amsterdam and his master’s from the Rotterdam School of Management, including an exchange to Shanghai’s Tongji University. Following a position at a pan-Asian consultancy, he joined Daxue Consulting since February 2017 and has led over 20 projects, including multiple projects in F&B, luxury, advertising, and others.
Guo Li
E-commerce strategy analyst
Guo Li joined Daxue Consulting in 2016. She is responsible for the operation and management of the e-commerce’s related projects. It includes in-depth analysis based on website marketing data, evaluation product range performances, qualitative analysis of design and navigation structure and page optimization review (SEO, SEM) to increase brands’ search volume, promotion and sales
Claire Gerard
Research project leader
Claire obtained her bachelor’s from the Audencia business school and her Master’s from the IAE Nantes, including an exchange to Beijing University of Technology. She had 6 years working experience including 2 years in China working on the market entry of a premium shoes brand previous to joining Daxue Consulting in 2018.
Zhe Tao
Research data analyst
Zhe Tao obtained her Master’s degree at the University of Manchester in the UK where she majored in International Fashion Marketing. She joined Daxue Consulting in 2018 and has been working on projects in various industries, including fashion, lifestyle, luxury cars, and advertising.
Bokuan Chen
Digital data analyst
Bokuan Chen achieved a master degree of China-Europe business from the Antwerp Management School in Belgium. He has experience of market research and business intelligence. He joined Daxue consulting in 2018 and has previously been working on digital marketing report in several industries, such as fashion, F&B, household products and healthcare.
Xueqin Cao
Research fiedwork Manager
Ashley Cao has studied a master of economics at the Renmin University of China. She joined Daxue Consulting for around 4 years, after several years of experience in the software and education industry. She has previously been working on projects in various industries and markets, including furniture, football, baby food, luxury cars, supermarkets.
Allison Malmsten
Marketing strategy analyst
Allison graduated from the University of Minnesota and has completed a capstone program at Nanjing University to speak Mandarin at a professional level. She has experience in fields such as supply chain, marketing strategy and public relations, and is also well-versed in topics such as environmentalism and Chinese B2C markets.
Wenqing Zhao
Research data analyst
Wenqing studied Management Engineering at Worcester Polytechnic Institute as well as at Konstanz University of Applied Sciences. She has had three years’ working experiences previous to joining Daxue Consulting in United States and China.
Meina Dong
Research data analyst
Meina graduated from the Zhixing College of Northwest Normal university. She has had 2 years working experience previous to joining Daxue Consulting in China. She had` experience in fields such as supply chain, automobile, semiconductor and B2B markets.
Lu Li
Research data analyst
Lu graduated from EM Strasbourg Business School. She majored in Finance and previously worked as an Equity analyst for 2 years. Lu has been working on research projects in various industries and target companies, including airlines, manufacturing, consumer goods, TMT and new energy vehicles. She joined Daxue Consulting in 2018.
Sofya Bakhta
Marketing strategy analyst
Sofya graduated from F.M. Dostoevsky State University with a bachelor degree in Marketing and Management and has completed a Master of International Business program in Shanghai Jiao Tong University. She has experience in marketing and sales and a rich internship background in the field of marketing, branding, and business development.
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