Virtual Reality (VR) Research in China

Virtual reality research in China opens a whole new world to market studies and businesses. Daxue Consulting has already included this promising method into its portfolio of services. The objective is to help businesses, operating in different sectors, to enhance and facilitate processes and activities.

Let your business benefit from our VR solutions

Daxue Consulting provides a range of services utilizing the advanced approach of VR research in China comprising

• Product Design & Development (PDD): Our team forecasts your targeted consumers’ reaction and market demand without the necessity of a physical prototype
• Automotive Design: We help you reducing R&D costs by supporting your manufacturing process and your model presentation with VR technology
• Store & Shelf Layout: Our consultants analyze your arrangement in the virtual world and test price and brand effects as well as cannibalization risks
• Packaging Design: We identify strength and weaknesses in your packaging design and provide recommendations on must have’s and must not’s.
• Category Testing: Daxue supports you in decision-making processes and helps you maximize the customer experience in-store while boosting your efficiency
• POS communication: Our team evaluates what visual and auditory stimuli at which location correlates to attract best customers’ attention
• Interior Design: We investigate the preferences of potential clients towards interior design, no matter if apartments, restaurants, hotels, shops, activity resorts, or else
• Tourism: Our consultants virtually test different versions of your locations and places to enable you, for instance, to better appeal to Chinese consumers as a destination

To provide you with the best VR research services in China, Daxue Consulting employs equipment comprising reliable technical devices, systems, and software to enable a virtual interaction within a true-to-life environment as well as a dedicated team to perform accurate data analysis. The research process involves virtual reality research components such as heat maps through gaze tracking, valuable insights through hand-controller tracking in combination with conventional research methods such as qualitative interviews to get the most truthful results.

Find the solutions for your business with  Daxue Consulting in China

• Overcome difficulties in design decisions & establish the right touchpoints
• Outperform your competitor by having the most adaptive and consumer-oriented features
• Act more cost-efficient and save money which you can invest elsewhere
• Experience productivity, collaboration & innovation by testing an infinite variety of different models

References for Virtual Reality Research in China

Daxue Consulting has realized the following VR projects

• Category testing in the F&B industry
• Product testing in the manufacturing sector (packaging, product design&features)
• Interior Design Real Estate

If you want to learn more about VR research in China, don’t hesitate to contact our experienced team or visit our blog. Featured Image Source: Engadget