FMCG in China

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The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector
24Jul

The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector

The milk market in China consists of concentrated milk, fresh liquid milk, ultra-high temperature processing (UHT) milk (also known as long-life milk), powdered milk and all other milks that come from dairy sources. Since the 2008 melamine scandal, the domestic milk market in China has had a hard time gaining the trust of consumers. This […]

Burberry in China: Sales increasing faster than any other region
04Jul

Burberry in China: Sales increasing faster than any other region

Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]

The tea market in China: Analysis of the largest tea market in the world
25Jun

The tea market in China: Analysis of the largest tea market in the world

There are 7 types of tea leaves in China: green tea, yellow tea, white tea, oolong tea, black tea, dark tea, and floral tea. Since 2014 the new style tea is becoming popular in China. The new style tea (新式茶饮) consists of fresh tea leaves and milk or cream. It also includes tea’s with toppings […]

Costa Coffee in China: Becoming omni-present in China’s coffee market
14Jun

Costa Coffee in China: Becoming omni-present in China’s coffee market

Although coffee got off to a late start in China, coffee shops are now scattered through tier-1 and tier-4 cities alike, and consumption is on the rise. One chain that captures the premium side of China’s coffee market is Costa Coffee. This case study of Costa Coffee in China shows how the British coffee shop […]

Energy Drinks Market in China: The beverage market’s fastest growing segment
06Jun

Energy Drinks Market in China: The beverage market’s fastest growing segment

Bottled drinking water, ready-to-drink tea and soft drinks always dominated the beverage market in China. In 2019, they accounted for 34.5%, 21.1% and 14.9% of China’s beverage sales.  After years of development, fruit juice and energy drinks markets have also become an important part of the beverage industry. In 2019, the top four companies in […]

The O2O food delivery market in China 2019| Daxue Consulting
01Jun

The O2O food delivery market in China 2019| Daxue Consulting

Transformation of eating habits in China Getting takeout food is a relatively recent phenomenon in the country. The trend started with foreign fast food franchises such as McDonald’s in the 1990s. Homegrown local restaurants, such as noodle houses and those offering regional specialties, followed suit. But it was not until the rise of online food […]

The Ice Cream Industry in China: The Biggest Market in the World
31May

The Ice Cream Industry in China: The Biggest Market in the World

Ice cream industry in China shows stable growth In 2018, the scale of ice cream industry in China reached 124.3 billion yuan, up 11.98% year-on-year. The sales volume was approximately 1.234 million tons, up 3.52% year-on-year. [Data Source: Guanyan World Data Center, ‘Market size of ice cream industry in China’] The market size distribution of […]

Bottled Water Market in China
30May

Bottled Water Market in China

The competition in China’s beverage industry is increasingly fierce. Data show that as of the fourth quarter of 2018, the beverage market sales reached 16 million tons. Forecast shows that the sales volume of China’s beverage market in 2019 will be close to 200 million tons. In 2019, China’s bottled water sales volume reached 208.4 […]

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting
29May

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting

In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]

Instant noodles market in China: a recession-resistant meal
23Apr

Instant noodles market in China: a recession-resistant meal

Instant noodles are made of dried and precooked noodles, along with flavoring powder and seasoning oil. They are popular all over China and are made by just adding hot water. In 2016, the global consumption of instant noodles reached 97.5 billion units. Equivalently, the daily consumption of instant noodles was 270 million units around the […]

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