EVENTS

Make your brand independent again!

One-Day Training and Workshops On Brand Independence

🗓️ Date: March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch)

📍 Location: Jiaotong University

🎓 Within one day, learn how to:

✅ Gain independence from marketplaces like Tmall, JD, and others;

✅ Define a Unique Positioning for your brand website;

✅ Develop your private traffic and your community.

💰 Price: 390 RMB for MBA students, 520 RMB for start-ups, 590 RMB for established companies ( including breakfast, lunch and all the coffee you need to be full of energy).

🧧 Discount: – 30% for early bird booked before February 20. For group prices (more than 3 people), we apply special discounts, ask us!

Agenda

9:00 – 9:30: Coffee and breakfast ☕🥪

9:30 – 10:00: Presentation by Min Chun and Yuwan Hu

❓ What is it?

❓ Why is it important?

❓ Methodologies to assess and deliver transformation

10:00 – 10:30: Q&A session and break ⁉️

10:30 – 11:30: Case studies in China (minimum 5 cases: a leading brand, an emerging brand, a Chinese brand, an international brand, a b2b brand, a transformation brand, a “resistant” brand )

11:30 – 12:00: Q&A session and break ⁉️

12:00 – 13:00: Lunch break

13:30 – 15:00: How to implement brand independence?

❗ CC-Altavia presentation

❗ Panel discussion

15:30 – 17:30: Workshops in teams

17:30 – 18:00: Final feedback from daxue consulting

18:00 – 19:00: Final drinks 🥂

Scan the QR code to register

OR

💬 Feel free to contact us if any questions at dx@daxueconsulting.com or give us a call at +86 21 5386 0380.

让你的品牌再次独立起来！

为期一天的品牌独立培训及研讨会

🗓 时间: 2020年3月5日，上午9:30至下午6:30 (包含早餐与午餐)

📍 地点: 上海交通大学

🎓 在为期一天的培训中，您将了解到如何：

✅ 脱离天猫或京东此类传统电商平台，完成品牌独立化；

✅ 定义品牌官网的独特卖点

✅ 发展品牌私域流量并建立社群

💰 价格: MBA学生390元，初创企业520元，已成立的公司590 (包含早饭，午饭和应有尽有的能量咖啡)

🧧  折扣: 2月20日前订票可享受－30%的优惠；如您的参加人数大于三人，请咨询我们享受特别优惠。

日程表

9:00 – 9:30: 咖啡和早餐☕🥪

9:30 – 10:00: 品牌独立知识分享- 主讲人：Min Chun & Yuwan Hu

❓ 什么是独立品牌？

❓ 为什么独立品牌很重要？

❓ 评估与实现转型的方法

10:00 – 10:30: 问答及休息⁉️

10:30 – 11:30: 中国市场案例分析 (最少5个不同品牌的案例，可能包含: 领导品牌，新兴品牌，中国品牌，国际品牌，B2B品牌，转型中的品牌，“反面”品牌)

11:30 – 12:00: 问答及休息⁉️

12:00 – 13:00: 午休及午休

13:30 – 15:00: 如何实现品牌独立？

❗ CC-Altavia介绍

❗专题讨论会

15:30 – 17:30: 团队圆桌讨论

17:30 – 18:00: daxue consulting的总结与反馈

18:00 – 19:00: 晚宴及酒会