Consulting in China

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Chinese brand naming case studies in the pharmaceutical industry
20Aug

Chinese brand naming case studies in the pharmaceutical industry

Finding an appropriate Chinese brand name is an important step for any international brand entering China’s market as it is necessary for building brand equity among Chinese consumers. Hence, a brand that has taken care of adapting its name seems more reliable. Choosing an appropriate Chinese brand name is especially important in the healthcare industry, […]

The success of Nayuki, the Chinese new-style tea store going global
13Aug

The success of Nayuki, the Chinese new-style tea store going global

In contrast to the downfall of the Chinese coffee-based beverage company Luckin Coffee, China’s new style tea market did not cease to expand during the pandemic which caused major economic recessions across the globe. Nayuki, A local Chinese new style tea company, announced its new round of funding this June, which was a nearly 100-million-dollar […]

Nostalgia marketing in China：Case studies of brands sparking cherished memories
12Aug

Nostalgia marketing in China：Case studies of brands sparking cherished memories

Nostalgia marketing aims to capture or recapture the customer’s attention through appealing to cherished memories. Some brands have taken full advantage of nostalgia marketing in China and have resulted in high sales and brand awareness. Chinese millennials grew up during a time when China was relatively closed off to the rest of the world. Hence, […]

The online education market in China is in a critical period
10Aug

The online education market in China is in a critical period

The online education market in China underwent a 5-year period of exponential growth from 2013 to 2017 and reached maturity in 2018. China’s online education industry entered a “gold rush” boom around 2013, with surging venture capital and increasingly segmented products such as question banks, O2O tutoring, and children’s English. Companies such as 51Talk and […]

Marketing strategies of foreign cosmetics brands in China
04Aug

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

Prepare for the burst of C2M (consumer to manufacturer) in China: Pinduoduo, JD.com, Biyao
04Aug

Prepare for the burst of C2M (consumer to manufacturer) in China: Pinduoduo, JD.com, Biyao

What is the consumer-to-manufacturer  (C2M) model? The founder of the Chinese e-commerce site Biyao, Bi Sheng was first to propose the C2M model in China. The C2M model is when consumers connect directly to manufacturers to purchase a product. In the C2M model, consumers place orders directly through the platform, and the factory receives consumers’ personalized […]

Automotive industry in China: How carmakers compete for first place
02Aug

Automotive industry in China: How carmakers compete for first place

Auto industry in China. China has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese brands (42%), what are the trends and growth drivers that international carmakers can follow? The automotive sector […]

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers
31Jul

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

Dior in China: A prime case of luxury fitting into a Digital China
30Jul

Dior in China: A prime case of luxury fitting into a Digital China

Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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