Our values and identity

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Our clients’ business is our business

We work and behave as business owners. For each of our clients, we advise and work as if we were in their shoes, on the frontline, and investing along with them. We are doctors of client’s businesses.

Freedom goes with responsibility

Freedom to manage and envision her or his mission is everyone’s responsibility. This high level of freedom in self-management can only go with a high level of rewarded responsibility.

Silent will and loud humility

Knowledge requires humility. At daxue, being humble toward science and the truth is valued as much as the desire of reaching truth and understanding of the market environment.

Embrace change enthusiastically

Markets and changing and we constantly update the tools we leverage to understand them. We value routine only when it helps getting better and we value change because it helps to keep pace with our time.

6 CRITICAL COMPETITIVE ADVANTAGES