Collect insights and strategic data with China market research
Daxue consulting’s broad range of China market research services which cater to every business and data collection need. Our China market research services include qualitative and quantitative research methods: from answering niche consumer issues on a city-level in Shanghai, Beijing or other cities, to national-level China market entry projects; from long-term China market audits, to forward-thinking processes of market trend identification in China. Our team provides tailored services like ad hoc research in China, agile research design, and flexible commitment models.
Full range of capabilities in China
Our scope of expertise covers consumption patterns, U&A, brand equity, consumer insight, usability testing, trade marketing, competition framework, feasibility assessment, performance evaluation and so on.
Moreover, our network covers all of China. Every market research can be realized either in first-tier cities such as Beijing, Shanghai, Guangzhou, Tianjin, Shenzhen, and second-tier cities such as Dalian, Harbin, Xiamen, and Xi’an. We also have capabilities and networks in low-tier cities and rural areas in China to conduct any research methodology.
Providing actionable insights into the Chinese market
Daxue Consulting’s final aim is to provide key drivers of growth to your operations in China. These include providing you with access to distribution networks and a clear vision on how to sell in China. We also strive to deliver a comprehensive overview of your competition framework and to identify what can be your competitive edge in China. Finally, our consumer panel research allows our team to provide valuable insights regarding your Chinese consumer target. We identify your key consumer segment targets, to further adapt your strategy to each segment. Daxue Consulting’s team ensures that the research outputs are actionable and decision-oriented to meet clients’ business objectives in China. Findings are critically analyzed and always challenged internally and during workshops with your team. Above all, we pay specific attention to elaborate on agile research designs and methodological processes. It allows our team to offer a service that is specific to your needs and never generic to the industry. That is why we also provide services for ad hoc research in China.
Building comprehensive business projects in China
Our China market research methodologies are often followed-up by practical and strategic consulting solutions. For instance, for a market entry project, market research services will be the foundation of your future business plan in China. In the case of competition analysis, our team will set up market intelligence tools to ensure a reliable and timely market audit within a long-term monitoring plan in China.
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Custom methodologies for your Market Research in China
Our comprehensive services for market research in Shanghai, Beijing, and another top 50 cities include primary and secondary data analysis and a broad range of custom collection methods, including:
- Qualitative and in-depth interviews with China market insiders. Our team will identify the most knowledgeable persons to collect the insights previously determined as key for your ambition in China. Insider sample size and constitution will be adapted accordingly to fit your needs of information better.
- Co-creative workshops, roundtables and focus groups with Chinese consumers. Daxue Consulting manages every step of the discussion setup, from consumer recruitment to focus group analysis.
- Quantitative interviews (offline and online surveys) with targeted sample of Chinese consumers. Our team provides valuable and comprehensive data mining and analysis for identifying significant patterns, preferences, and needs of your key consumer target.
- Mystery shoppingand Store-checks in Beijing, Shanghai, Guangzhou, Shenzhen and any area from tier-1 cities to rural areas in China. In-store data is one of the best sources of information to better understand your market and your competition frame in China. We have developed our in-house mobile APP: The Store-Checkers to optimize this data-collection phase.
- Desk research and secondary data analysis. Daxue Consulting team will comprehensively collect existing data and literature in your sector of interest. Our managers will screen this secondary data through your business perspective to provide actionable insights on your Chinese market.
- Big data on China’s leading Internet platforms (Baidu, Taobao & Tmall, Weibo, etc.). Our ambition is to collect highly important statistics defining your potential demand, your target profile, your competition framework and market trends in China to be further studied.
- Sensory research with Chinese consumers. Daxue Consulting provides methodologies aimed at testing the potential acceptance or reaction of Chinese consumers according to pre-determined stimuli (food tasting for instance).
- Ethnographic research and shop-along methodologies. This methodology enables Daxue Consulting’s team to observe Chinese consumers in their natural setting and daily context, which proves to also be completely different than the environment of Western consumers.
- Ad hoc research in China: Ad hoc research in China is a totally tailor-made research methodology for a client with a specific and new problem. This may include a sudden drop in sales, a difficult market entry, a scandal, advertising messages not well-targeted, a desire to reach tier-cities, etc.
- Learning expedition in China: To meet your specific business goals, we design and facilitate exploratory travel and learning expedition in China for enterprises who want to learn more about this very specific market.
Finally, Daxue Consulting leverages any data collection methods that will prove to be efficient regarding your particular need in China. Our team developed tech solutions to extend its reach in term of insights available. It includes eye-tracking, in-vivo research or social listening.
