Marketing in China

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China Paradigm 75: Starting a QR code business and QR code marketing in China with QRzebra
26Aug

China Paradigm 75: Starting a QR code business and QR code marketing in China with QRzebra

In this episode of China Paradigm, Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business and QR code marketing in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more! 4:48 What […]

The fast food market in China: How American brands have conquered the market | Daxue Consulting
22Aug

The fast food market in China: How American brands have conquered the market | Daxue Consulting

Fast food market in China “China’s demand for fast food will continue to grow at 10 percent by 2025” is what the latest Research and Market’s “fast food industry in China” report is forecasting. The fast food market in China is on the rise IBIS’ report estimates that the fast food industry in China will […]

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
05Aug

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting

In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018)  focusing on economic improvement.  2016 was the first year of or AI in  China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]

China Paradigm 62: Starting a brand agency in China attracting F&B and SME clients
21Jul

China Paradigm 62: Starting a brand agency in China attracting F&B and SME clients

Ben Weldon is the Creative Director, CEO and Founder of Thread Design, a brand agency in China specializing in the food and beverage industry. In this episode of China Paradigm lead by Matthieu David, we learn about branding cases in China, and the differences between running a brand agency in China vs. the West. 5:15 […]

China Paradigm 58: Becoming a thought leader on China tech
11Jul

China Paradigm 58: Becoming a thought leader on China tech

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting
10Jul

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting

Given the omnipresence of smartphones in the lives of Chinese people, all multimedia content is now optimized for mobile. This is one of the factors that can first explain the growing success of podcasts. In 2018, the podcast market in China was  considered to be worth 7 billion. But between cultural podcasts, language courses, talk-shows, […]

China Paradigm 57: Optimizing business in China with maintenance consulting
06Jul

China Paradigm 57: Optimizing business in China with maintenance consulting

Bruno Lhopiteau, Managing Director and Founder of Siveco China, speaks with Matthieu David-Experton. In this episode of China Paradigm, Bruno talks about how Siveco China is optimizing business in China using their BluebeeⓇ solution, maintenance consulting, and Industry 4.0. 1:16 About Siveco China 4:15 How Siveco China helps companies optimize 5:50 Services provided by Siveco […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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