Food & beverage in China

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The success of Nayuki, the Chinese new-style tea store going global
13Aug

The success of Nayuki, the Chinese new-style tea store going global

In contrast to the downfall of the Chinese coffee-based beverage company Luckin Coffee, China’s new style tea market did not cease to expand during the pandemic which caused major economic recessions across the globe. Nayuki, A local Chinese new style tea company, announced its new round of funding this June, which was a nearly 100-million-dollar […]

China Paradigm transcript #99: Business management in a crisis workshop: Running a restaurant in Shanghai
28Jul

China Paradigm transcript #99: Business management in a crisis workshop: Running a restaurant in Shanghai

Find here the China paradigm episode 99. In this interview, Cotton Ding, owner of Cotton’s restaurant and bar shares her success story in China and discusses the challenges of running a restaurant in Shanghai during the coronavirus outbreak. Full transcript below: Welcome to China Paradigm, the show powered by Daxue Consulting where we interview season […]

The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector
24Jul

The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector

The milk market in China consists of concentrated milk, fresh liquid milk, ultra-high temperature processing (UHT) milk (also known as long-life milk), powdered milk and all other milks that come from dairy sources. Since the 2008 melamine scandal, the domestic milk market in China has had a hard time gaining the trust of consumers. This […]

The ready-to-eat soup market in China reached a new high during COVID-19
22Jul

The ready-to-eat soup market in China reached a new high during COVID-19

Chinese consume a massive amount of soup 60% of Chinese families eat soup every day, meaning about 500 million bowls of soup are consumed nationwide every day, 320 billion bowls of soup every year. The average person consumes 4.6 bowls of soup per week. That is to say, the magnitude of the soup market in […]

China Paradigm 112: Opening 8 Shanghai restaurants & clubs in 4 years based on data and tactful branding
08Jul

China Paradigm 112: Opening 8 Shanghai restaurants & clubs in 4 years based on data and tactful branding

Run Shanghai restaurants, bars & clubs Matthieu David interviews Gennadii Bochkar and Chen Feng (Fiona) partners and Co-founders at BIBIMI Group with 10 venues in Shanghai. Situated between the fast-casual and casual dining experiences, the BIBIMI group manages 10 venues successfully and planning to open new spots and even night clubs. But how do they […]

Business turnaround in China: What is the future for Luckin Coffee?
08Jul

Business turnaround in China: What is the future for Luckin Coffee?

On April 2, 2020, Luckin Coffee (Ruixin Kaffei瑞幸咖啡) confirmed that its sales numbers were inflated by a total of CNY 2.2 billion (USD 310 million) in 2019. This number represents approximately 45% of its projected final sales. Suspicions of fraud had already been hanging around for several months after the investment firm Muddy Waters released […]

China’s street vendor economy: A band-aid or permanent solution for post-COVID-19 unemployment?
30Jun

China’s street vendor economy: A band-aid or permanent solution for post-COVID-19 unemployment?

China’s street vendor economy transfers earnings from the store owners to lower-income people. In contrast to the blue-ocean strategy,  which creates significant economic value with innovative or disruptive solutions, street vendors use existing business models while cutting operation costs. It will not make people rich, but it is effective at turning unemployed people into self-employed […]

The Coffee bean market in China: Where does China import beans from?
26Jun

The Coffee bean market in China: Where does China import beans from?

More than 50 countries produce coffee, and about one-third of the world’s people drink it. Currently coffee is becoming popular in the Chinese beverage market.  With the improvement of living standards and the growing awareness of coffee culture, coffee bean market in China is on the rise. The demand for premium coffee beans has increased in […]

The Biscuit Market in China: Localizing flavors and nutrition to gain market share
22Jun

The Biscuit Market in China: Localizing flavors and nutrition to gain market share

China’s biscuit market has strong potential to develop especially for foreign brands.  The total sales of the biscuit market in China is expected to exceed $11.8 billion US by 2023. Though the market is small compared to the west, it is one of the fastest growing snack segments in China. CONTACT US NOW TO ANSWER […]

Costa Coffee in China: Becoming omni-present in China’s coffee market
14Jun

Costa Coffee in China: Becoming omni-present in China’s coffee market

Although coffee got off to a late start in China, coffee shops are now scattered through tier-1 and tier-4 cities alike, and consumption is on the rise. One chain that captures the premium side of China’s coffee market is Costa Coffee. This case study of Costa Coffee in China shows how the British coffee shop […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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