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Chinese brand naming case studies in the pharmaceutical industry
20Aug

Chinese brand naming case studies in the pharmaceutical industry

Finding an appropriate Chinese brand name is an important step for any international brand entering China’s market as it is necessary for building brand equity among Chinese consumers. Hence, a brand that has taken care of adapting its name seems more reliable. Choosing an appropriate Chinese brand name is especially important in the healthcare industry, […]

Market Tidbits transcript #3: A quick glance at the vitamin and health supplements sector in China
13Aug

Market Tidbits transcript #3: A quick glance at the vitamin and health supplements sector in China

Matthieu David: Hello everyone, today we are going to go through our new vitamin and health supplements sector in China report, which was published in July 2020. Here to talk about it with me is Allison. Allison Malmsten: Hi, I am Allison, the marketing manager at Daxue Consulting. Matthieu David: Thanks for being here. So today we go […]

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers
31Jul

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

China Paradigm transcript #98: Doing business in the blossoming Chinese natural ingredients market
28Jul

China Paradigm transcript #98: Doing business in the blossoming Chinese natural ingredients market

Find here China Paradigm 98 and discover Gordon Dumoulin’s story in China. Our guest is the founder of  Dumoco, a company that takes part in the Chinese natural ingredients market and botanical raw materials for pharmaceutical, health, food, skincare, and cosmetics applications. Gordon Dumoulin is also the co-founder of Easton Bridge Education, an education center […]

Telemedicine in China: Healthcare reaches a new status quo during the COVID-19 pandemic
27Jul

Telemedicine in China: Healthcare reaches a new status quo during the COVID-19 pandemic

Data source: askCI.com- Market size of telemedicine in China from 2015-2019 Telemedicine consumer penetration Given the COVID-19 situation in the beginning of 2020, it is no surprise that the penetration rate jumped up by 2% YOY. By April 2019, the number of users of online telemedicine services in China had reached 45 million, with industry […]

The ready-to-eat soup market in China reached a new high during COVID-19
22Jul

The ready-to-eat soup market in China reached a new high during COVID-19

Chinese consume a massive amount of soup 60% of Chinese families eat soup every day, meaning about 500 million bowls of soup are consumed nationwide every day, 320 billion bowls of soup every year. The average person consumes 4.6 bowls of soup per week. That is to say, the magnitude of the soup market in […]

The API industry in China: Producing and exporting to the global market
01Jul

The API industry in China: Producing and exporting to the global market

API produced and exported by China account for 40% of the global provision. Short for Active Pharmaceutical Ingredient, API is a component for drug products. The API industry in China plays an important role in the global pharmaceutical ecosystem. China’s position in the  global API market Pharmaceutical products have drastically varied features, some being patented […]

The Traditional Chinese Medicine market: Boosted by COVID-19?
15Jun

The Traditional Chinese Medicine market: Boosted by COVID-19?

Traditional Chinese Medicine takes 30-40% of China’s pharmaceutical market The Chinese pharmaceutical market consist of biologics, generics, OTC drugs, and traditional Chinese medicine. The traditional Chinese medicine market comprises about 30-40% of drug sales in China. It also displays more rapid growth than other segments of the pharmaceutical market in China. Yangtze River Pharmaceutical Group, […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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