FMCG in China

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China Stratey: Unilever in China
20Jun

China Stratey: Unilever in China

Recent moves by Unilever to raise 300 million RMB may appear modest in scale, but the decision by the consumer goods group behind Dove shampoo, Cornetto ice creams and Lipton tea to launch a so-called “dim sum bond”, denominated in RMB, has further underlined its Chinese ambitions. The Anglo-Dutch multinational has, by its own admission, faltered […]

15May

Laundry detergent market in China

Early in the introduction of sulfonate-based detergents, concerns were voiced over the low rates of biodegradation of the branched alkylbenzenesulfonates. A more profound problem arises from the heavy use of sodium triphosphate, which can comprise up to 50% by weight of detergents. The discharge of soluble phosphates into natural waters has led to problems with […]

Market research: Coffee market in China
15Mar

Market research: Coffee market in China

Throughout its long history, Chinese people have drank tea from morning to night. Today, a large amount of people, especially those who have been abroad and people of the younger generation, prefer to drink coffee over tea. They associate coffee with a “petite bourgeoisie” lifestyle (that is the way Chinese like to describe French lifestyle […]

Market study: beer in China
07Mar

Market study: beer in China

Nowadays, China’s consumption of beer ranks higher than any other country in the world. Tsingtao Beer(青岛啤酒), Snow Beer(雪花啤酒), Yanjing Beer(燕京啤酒), Budweiser(百威啤酒), Shancheng Beer(山城啤酒), Pearl River Beer(珠江啤酒), Harbin Beer(哈尔滨啤酒), Kingway Beer(金威啤酒), Sedrin Beer(雪津啤酒) and King Star Beer(金星啤酒): Out of these top 10 selling beers in China, 9 of them are Chinese domestic brands. Chinese beer has […]

21Jan

Market Study on: 7up in China

Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two cola giants, Coca and Pepsi Cola.  The meaning of 7Up 1. Wake up: Decide to have a good day, This is the day the lord […]

Market research: Coca-Cola in China
20Jan

Market research: Coca-Cola in China

China is the hometown of tea. Especially after the reform and opening up, the market for drinks in China developed rapidly. Due to the rapid speed of the growth in China’s soft-drinks industry, it has potentially become one of the biggest industries in China. The Financial Times reported that the CEO of Coca-Cola once said that China was the […]

18Jan

B2C 3C Product Purchasers in China

In year 2010, there were 32.19 million B2C 3C purchasers in China, which is 32.4% of the total B2C purchasers. 3C product is the category that has achieved fast development over the recent years online. The first reason is that with the help of the internet, they have great comparative advantage in product price, thus […]

28Nov

Market Analysis on: Lipton in China

Lipton history “Lipton” is the world’s largest tea brand. Thomas · Lipton is the brand’s founder. Have once, go traveling’s Lipton came to the famous tea grown Ceylon. Ceylon tea is English very much, but the high price drinks only can enjoy a polite society. Lipton sensitive to realize that, if we can make tea […]

Biscuits market in China
31Oct

Biscuits market in China

Biscuits can be marketed to any consumer group. Whether young or old, male or female, nearly all consumers have at least tried a biscuit. These consumer groups are offered thousands of choices in terms of brands and taste. Since biscuits’ prices are generally low, small changes, such as shape or taste, may significantly influence a […]

Business intelligence: Logistics for FMCG in China
20Sep

Business intelligence: Logistics for FMCG in China

China’s expanding retail industry including apparel and fashion, food and grocery, furniture retailing, and home electrical appliance was increasingly looking to outsource its logistics functions to third-party logistics (3PL) service providers. This would help the industry meet the growing need for a variety of higher quality products, a move that could be a major growth […]

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