FMCG in China

Home / China reports / Archive by Category "FMCG in China"
China’s Cheese Market
17Mar

China’s Cheese Market

China’s Cheese Market Background China’s cheese market China’s rapid economic growth in the last 30 years has both direct and indirect impact on the local Cheese market. From a country that traditionally had no dairy in its diet with very small base of consumers (mainly foreigners) to a country that enjoyed the fastest cheese market […]

Marketing Research: Starbucks in China
18Jan

Marketing Research: Starbucks in China

Marketing Research: Starbucks in China More about coffee market in China Starbucks in China. Business Week and Interbrand have listed the top 100 global brands (market study in China) and Starbucks Coffee ranked in at 91st overall thanks to its $3 billion brand value. The company has spread its business to many countries over the past 30-years. […]

How to sell to Chinese Women on the cosmetic market
26Nov

How to sell to Chinese Women on the cosmetic market

How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]

Chocolate market in China
12Nov

Chocolate market in China

Chocolate market in China China is the next great frontier for Chocolate market China’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions Chinese of its 1.3 billion people into eager consumers of everything from candy to cars. Thirty years ago, most Chinese had never eaten a piece of […]

Market report: Tobacco Market in China
01Aug

Market report: Tobacco Market in China

Market report: Tobacco Market in China China is the world’s biggest market for cigarettes, with 300 million smokers, nearly three times as many as those in the next biggest smoking nation, India. In 2012, the tobacco market’s revenues have reached $122 billion, up from $47 billion in 2005. The China National Tobacco Corporation, which effectively […]

Market Analysis: Soap market in China has a great potential
31Jul

Market Analysis: Soap market in China has a great potential

Market Analysis: Soap market in China has a great potential Being the economy with the biggest number of potential customers allows China to create good market opportunities for both foreign and domestic producers. In particular, soap market in China is gradually developing and attracts many foreign companies due to its stability and consistency. Given that […]

Market research: Beer market in China is the fastest growing in the world | Daxue Consulting
28Jul

Market research: Beer market in China is the fastest growing in the world | Daxue Consulting

Market research: Beer market in China is the fastest growing in the world Chinese customers, while being one of the biggest beer lovers in the world, consume more beer than any other country. The beer market in China is the fastest growing in the world producing 47.5 billion liters of beer in 2011. It grows […]

Market Research China: identify trends in China
14Jul

Market Research China: identify trends in China

Market Research China: identify trends in China [to see more about market research in Shanghai] FMCG Trends in China China’s FMCG sector suffered a bit of a setback at the start of 2014, with a 1.3% drop in growth from 7.4% last year to 6.1% by end of Q1. Consultants suggests that the slowdown is […]

Snack market in China
20May

Snack market in China

Substantial growth of snack market in China From 2005 to 2013, the snack food industry of China showed a growth of 16.9% every year for sales, with its revenue in 2013 hitting RMB770.57 billion. As the residents’ demand increases, the earnings from Chinese snack food industry these years is expected to grow at a high […]

Development of coffee market in China
11Apr

Development of coffee market in China

As standard of living in China continues to improve recently, foreign drinks such as coke and coffee are accepting by an increasing number of Chinese. Coffee is gradually relative to fashion and taste in China, and it becomes a way to show social status. Nowadays, coffee shops are common in many cities in China. Many […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.