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Market Tidbits transcript #3: A quick glance at the vitamin and health supplements sector in China
13Aug

Market Tidbits transcript #3: A quick glance at the vitamin and health supplements sector in China

Matthieu David: Hello everyone, today we are going to go through our new vitamin and health supplements sector in China report, which was published in July 2020. Here to talk about it with me is Allison. Allison Malmsten: Hi, I am Allison, the marketing manager at Daxue Consulting. Matthieu David: Thanks for being here. So today we go […]

Education elsewhere: China seeks out exchanges in other countries
23Jun

Education elsewhere: China seeks out exchanges in other countries

China as a good source of international students The number of students going abroad is mounting every year as increasing numbers of Chinese students are looking for an experience overseas. Between 2008 and 2016, the number of students studying abroad had increased from 179,800 to 544,500 showing overwhelming growth. In 2017 alone, 608,400 students left China for […]

The O2O food delivery market in China 2019| Daxue Consulting
01Jun

The O2O food delivery market in China 2019| Daxue Consulting

Transformation of eating habits in China Getting takeout food is a relatively recent phenomenon in the country. The trend started with foreign fast food franchises such as McDonald’s in the 1990s. Homegrown local restaurants, such as noodle houses and those offering regional specialties, followed suit. But it was not until the rise of online food […]

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting
29May

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting

In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]

Payment methods in China: How China became a mobile-first nation | Daxue Consulting
29May

Payment methods in China: How China became a mobile-first nation | Daxue Consulting

Over the past few years, paying with mobile phone has become a daily gesture in China. According to a survey, in 2018 92% of people in China’s largest cities use Wechat Pay or Alipay as their main means of payment. The phenomenon is the same in rural areas: 47% of the rural population is reported […]

Daxue Talks transcript #32: How is profit taxed in China and what are the different Chinese VAT rates
25Feb

Daxue Talks transcript #32: How is profit taxed in China and what are the different Chinese VAT rates

Find here Daxue Talks episode 32. In today’s Daxue talk, Matthieu David, the founder and CEO of daxue consulting, discusses the Chinese corporate tax system. You will discover what an entrepreneur should expect in terms of the profit tax and VAT system in China. At what rate is profit taxed? What is the difference between […]

通过品牌独立提高品牌知名度
13Dec

通过品牌独立提高品牌知名度

时间: 2020年3月5日，上午9:30至下午6:30 (包含早餐与午餐) 地点: 上海交通大学 在为期一天的培训中，您将了解到如何： 脱离天猫或京东此类传统电商平台，完成品牌独立化； 定义品牌官网的独特卖点 发展品牌私域流量并建立社群 价格: MBA学生390元，初创企业520元，已成立的公司590 (包含早饭，午饭和应有尽有的能量咖啡) 折扣: 2月20日前订票可享受－30%的优惠；如您的参加人数大于三人，请咨询我们享受特别优惠。 什么是品牌独立？ 品牌独立意味着品牌方可以独立管理消费者流量（也称为“私域流量”）。独立的品牌不会通过京东，天猫和考拉这类传统电商平台销售产品，而是通过自己的官方网站(brand.com)完成销售以及流量的获取。品牌的独立渠道主要包括：官方网站(brand.com)，官方应用程序(brand app)，小程序以及品牌线下零售店。 品牌独立的优势是什么？ 首先，品牌方可以节省推广活动相关的费用。其次，品牌方通过使用更完善的客户管理(CRM)系统直接与消费者进行互动。此外，品牌知名度的提高会同时带动消费者忠诚度的提升，并且基于对消费者需求的更好理解，消费者的用户体验也会得到改善。最后，消费者的购买决定将更少的受到价格影响，而更多的被忠诚度驱动。 你可以扫描下方的二维码来报名参加我们的活动！完成报名后，我们会在短时间内将本次活动的更多相关信息发送到你的邮箱。 See this article about Brand Independence workshop in English.

How brand independence can maximize profits | workshop in Shanghai
26Nov

How brand independence can maximize profits | workshop in Shanghai

One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

What is brand independence in China? | Workshop by daxue consulting
21Nov

What is brand independence in China? | Workshop by daxue consulting

One-Day Training and Workshops On Brand Independence 🗓️ Date:  March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

Impacts of the Rising Zoo and Aquarium Industry in China | Daxue Consulting
29Apr

Impacts of the Rising Zoo and Aquarium Industry in China | Daxue Consulting

The Zoos and Aquariums industry in China includes operators that preserve and exhibit land or aquatic animals for conservation, academic purposes, display, and entertainments. Zoos, wildlife parks, and aquariums in China have flourished in recent years among rising demand for theme parks. As Chinese consumers found themselves with more available disposable income, they took more […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
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