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China Paradigm transcript #97: Managing a supply chain in the Chinese food industry during the virus outbreak
08Jun

China Paradigm transcript #97: Managing a supply chain in the Chinese food industry during the virus outbreak

Find here the China paradigm episode 97. Learn more about the Chinese food industry during the virus outbreak and listen to David Beutin’s, sales manager at Lactalis International experience in China’s dairy industry. Full transcript below: Hello everyone, this is China paradigm where we, Daxue consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone I’m […]

The Ice Cream Industry in China: The Biggest Market in the World
31May

The Ice Cream Industry in China: The Biggest Market in the World

Ice cream industry in China shows stable growth In 2018, the scale of ice cream industry in China reached 124.3 billion yuan, up 11.98% year-on-year. The sales volume was approximately 1.234 million tons, up 3.52% year-on-year. [Data Source: Guanyan World Data Center, ‘Market size of ice cream industry in China’] The market size distribution of […]

The cheese market in Shanghai: Cheese evolution | Daxue Consulting
11Feb

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the […]

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
18Jan

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting

The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
18Sep

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

Focus of French Brands growing in market of Cheese in China
24Apr

Focus of French Brands growing in market of Cheese in China

Our focus today on the leading French brands which successfully established their name in the market of Cheese in China. Market of Cheese in China Brand 1: Président The brand of Président was founded by André Besnier, a leading figure in French dairy industry, in 1962. At present, Président is owned by the Laval based […]

How Nestle reacts to the events on Baby food market in China
10Apr

How Nestle reacts to the events on Baby food market in China

Nestle Group, headquartered in Switzerland, is a food manufacturer with a long history in China. Nestle company, originally started with the production of baby food, and then kept as well further developed this business all over the world. Now, Nestle Group has become the world’s largest food company, providing a variety of products for consumers […]

The difficulty of infant formula market in China : the example of Karicare
07Apr

The difficulty of infant formula market in China : the example of Karicare

Karicare is a leading infant formula brand of the global maternal and child nutrition experts Nutricia. Karicare has been founded in 1896, developed by Dr. Truby King with the incentive of “Help fatigued mothers, protect cute babies”. After a hundred years of development, Karicare has now become the market leading brand in New Zealand and […]

31Dec

Focus on: Fonterra

Background information about Fonterra: Established in 2001 and based in New Zealand (HQ), Fonterra (恒天然) Co-operative Group was set up by the merge of two largest dairy product co-operatives and New Zealand Dairy Board. As for now, Fonterra is becoming the largest company of New Zealand with annual revenue of more than 8 billion dollars per […]

30Dec

Cream cheese market in China

New Zealand Cheese on China’s Market: According to market research ran by Daxue Consulting (contact us for more information), New Zealand is the largest supplier of cream cheese to China’s market. During the period of 2005 and 2007, New Zealand exported fresh cheese, processed cheese, and other cheese related product with 3453.71 ton, 3907.73ton, and […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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