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The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting
08Feb2019

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting

The incredible popularity of instant messaging and online shopping in China, coupled with smartphone adoption, has greatly helped in making China become the largest social network and e-commerce market. As […]

How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting
06Feb2019

How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting

Peppa Pig is a popular cartoon series from the UK, which has been screening in China since late 2015. Recently, a 5-minute video titled “What is Peppa” (啥是佩奇，Sha Shi Peiqi?, […]

Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting
04Feb2019

Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting

Daxue Consulting always strives to look at the product or service through the consumers’ eyes. Thus, our team systematically conducts different big and small (like this one) experiments in order […]

Be the first to read the 2018 WeChat Data Report | Daxue Consulting
30Jan2019

Be the first to read the 2018 WeChat Data Report | Daxue Consulting

WeChat, from China internet giant Tencent, released the 2018 WeChat Data Report in a recent 2019 WeChat Open Class in Guangzhou, in order to highlight the growth of users‘ communication […]

Where do Chinese tourists travel, eat, and stay while in the United States? | Daxue Consulting
28Jan2019

Where do Chinese tourists travel, eat, and stay while in the United States? | Daxue Consulting

Chinese tourists travel to the US. Nearly 3 million Chinese tourists travel to the US annually. This number is forecasted to be above 4.5 million in 2022. The travel industry […]

How the Chinese Instant Food Market is changing | Daxue Consulting
25Jan2019

How the Chinese Instant Food Market is changing | Daxue Consulting

Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; […]

The expanding Chinese lighters market provides diverse opportunities for international entrants | Daxue Consulting
23Jan2019

The expanding Chinese lighters market provides diverse opportunities for international entrants | Daxue Consulting

China is now the largest producer and exporter in the world， with an enormous population of smokers, and thus a huge domestic demand for lighters. In addition, some luxurious and […]

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan2019

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The […]

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
18Jan2019

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting

The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
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