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How to name a brand in China
20Nov2018

How to name a brand in China

Matthieu David, president and founder of Daxue Consulting, shares insight on the importance of a professional approach to company/brand name in China. The process of naming is a tricky one, even if […]

Green China: Fintech – tech giants fueling green technology and green finance | Daxue Consulting
19Nov2018

Green China: Fintech – tech giants fueling green technology and green finance | Daxue Consulting

Tech giants as green innovators China’s technology giants such as Tencent, Baidu, and Alibaba are playing a vital role in sustainable development. These top internet companies are accelerating the pace […]

[Podcast] China paradigm episode #9: How to successfully run a restaurant in China
16Nov2018

[Podcast] China paradigm episode #9: How to successfully run a restaurant in China

In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China. He […]

Underwear market in China: call to action for foreign brands
15Nov2018

Underwear market in China: call to action for foreign brands

In this episode, Matthieu David, who is a president and founder of Daxue Consulting, gives us a concentrated extract about the Chinese underwear market. The underwear market is growing at […]

Green China: Chinese consumers demand green products | Daxue Consulting
14Nov2018

Green China: Chinese consumers demand green products | Daxue Consulting

China’s accelerated economic expansion coupled with lax environmental oversight has led to a number of ecological problems within the country. Thus, the impacts of the lack of environmental protection have […]

China on track to becoming world’s largest amusement park industry by 2020 | Daxue Consulting
13Nov2018

China on track to becoming world’s largest amusement park industry by 2020 | Daxue Consulting

Exceeding 40 billion RMB in domestic market size in 2016, China’s amusement park industry is a booming sector of the Chinese economy. With rapid projected growth in the next 5 […]

Medical e-commerce in China: Get ready for the anticipated opportunity | Daxue Consulting
12Nov2018

Medical e-commerce in China: Get ready for the anticipated opportunity | Daxue Consulting

Medical e-commerce in China started in 2005 with the government’s permission of online pharmacy. After 13 years of rapid growth, the basic industrial structure of medical e-commerce is formed. Hundreds […]

How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting
08Nov2018

How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting

Chinese skincare brand Pechoin (百雀羚bai que ling) has become a hot topic on Chinese social media with one so-called “long-pic-ad” (长图广告chang tu guang gao) and successfully turned its brand image […]

[Podcast] China paradigm #8: How can businesses keep up with China’s changing mobile scene?
07Nov2018

[Podcast] China paradigm #8: How can businesses keep up with China’s changing mobile scene?

In this episode of China paradigm, Matthieu David interviews Thomas Meyer, co-founder of Mobile Now Group. Thomas teaches us how businesses can keep up in China’s changing mobile scene, the […]

How China’s digital landscape shapes the thriving luxury footwear market
07Nov2018

How China’s digital landscape shapes the thriving luxury footwear market

The luxury footwear market in China reaps the benefits of the overall luxury industry’s success As an important category in luxury, the footwear market in China is closely associated with […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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