Luxury China

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Westin in China embraces new trends in marketing for upscale hotels
11Aug

Westin in China embraces new trends in marketing for upscale hotels

Westin Hotels & Resorts is an international hotel chain owned by Marriott International. Headquartered in White Plains, New York, Westin is the hotel brand with the longest history within Starwood Groups. In 2016, Marriott International acquired Starwood, becoming the largest hotel chain in the world. Westin in China is mostly located in tier 1 and […]

How Estee Lauder adapted to China with strong e-commerce and R&D
03Aug

How Estee Lauder adapted to China with strong e-commerce and R&D

Estee Lauder entered China in 1993. After two decades, Estee Lauder is a well-known high-end cosmetic brand in Chinese customers’ eyes. During the 2018-2019 fiscal year, the sales of the Estee Lauder around the globe broke the record. Notably, Estee Lauder in China, and retail travel channels contributed the most to the brand’s double-digit worldwide […]

Dior in China: A prime case of luxury fitting into a Digital China
30Jul

Dior in China: A prime case of luxury fitting into a Digital China

Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]

The premium seafood market in China
18Jul

The premium seafood market in China

Growing demand for premium seafood in China China is a traditional fishing country that accounts for two-thirds of worldwide aquaculture. With the growing middle class and the rise of disposable income, the Chinese purchase a progressively more diverse basket of seafood products and the premium seafood market in China is expanding. CONTACT US NOW TO […]

The complete guide to Clothes Distribution in China
16Jul

The complete guide to Clothes Distribution in China

Clothes distribution in China is shifting from offline to online. Online platforms are increasingly sophisticated, and brands must evaluate which platforms have the highest return on investment. Luxury, fast fashion, foreign and domestic brands all have unique needs which can be met by different distribution channels. Despite consumers turning more to online channels, offline channels […]

Fashion Industry in China: Analysis of the world’s largest fashion market
25Jun

Fashion Industry in China: Analysis of the world’s largest fashion market

Overview of the Fashion industry in China China surpassed the US as the world’s biggest fashion market in 2019, according to McKinsey. The fashion industry in China has been flourishing and evolving over the past decade. Currently it is continuing to expand at an exponential rate. With the rapid urbanization and the increasing spending power […]

China Paradigm 107: All you need to know about the spa business in China
08Jun

China Paradigm 107: All you need to know about the spa business in China

Matthieu David interviews Johnny Chang Founder at Spa Solutions Training and Management Consultancy Ltd., Shanghai. How big is the spa industry in China and how much more of a quality service does it offer compared to the West? What training does Spa Solutions offer emerging spa businesses and in what way is the spa industry […]

China’s private jet market: Insight into Chinese billionaires
08Jun

China’s private jet market: Insight into Chinese billionaires

An overview of China’s private jet market Until June 2018, there were 466 business jets in greater China. Then among these aircrafts, there were 163 private jets owned by 113 Chinese billionaires, which increased by 34 private jets from the year before. However, the business jet market size in China could have 1,900 aircrafts on […]

How the Chinese luxury market poised to become the largest in the world
26May

How the Chinese luxury market poised to become the largest in the world

According to Boston Consulting Group (BCG,) China will contribute 41% of global luxury consumption by 2025. The Chinese luxury market is now vital for many European brands. Since its explosion in the 1990s, the sector continues to grow and is poised to become the first in the world. Recent events like the coronavirus pandemic or […]

The Chinese luxury market after COVID-19 survives through online channels
18May

The Chinese luxury market after COVID-19 survives through online channels

This decade, the Chinese luxury market growth was around 6% per year. However, it is now weakened by the coronavirus. The pandemic affects both demand and offer of the luxury industry. Some recent changes of the industry as digitalization help it to hold market share. Still, the important growth might come to an end. Is […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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