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Biotechnology and the Genetics Industry — pushing forward Chinese technology for good or evil? | Daxue Consuling
06Mar2019

Biotechnology and the Genetics Industry — pushing forward Chinese technology for good or evil? | Daxue Consuling

https://podcasts.apple.com/us/podcast/62-starting-brand-agency-in-china-attracting-f-b-sme/id1450916630?i=1000444644059 Biotechnology and the genetics industry in China. Last year, a Chinese researcher, Jiankui He, was reported to presumptuously conducted a genetic modification experiment on two children of HIV infected […]

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
04Mar2019

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting

In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), […]

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
01Mar2019

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting

Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand […]

Where do Chinese tourists travel, eat and stay while in Eastern Europe? | Daxue Consulting
27Feb2019

Where do Chinese tourists travel, eat and stay while in Eastern Europe? | Daxue Consulting

Chinese tourists travel to Eastern Europe. 1. In 2016, the growth rate of Chinese travel to Eastern Europe had increased by 226%. Poland, Czech Republic, Hungary, Serbia and Slovenia have […]

Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting
25Feb2019

Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting

Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, […]

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
22Feb2019

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting

M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game […]

Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting
20Feb2019

Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting

Chinese tourists in South-West Europe. The implementation of Belt and Road Initiative has enhanced Chinese tourists’ understanding of Europe. The increase in new routes and charter flights has enabled Chinese […]

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
18Feb2019

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting

Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers.  Chinese consumers are […]

Beverage market research: Mineral water industry in China | Daxue Consulting
15Feb2019

Beverage market research: Mineral water industry in China | Daxue Consulting

Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the […]

The cheese market in Shanghai: Cheese evolution | Daxue Consulting
11Feb2019

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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