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Podcast transcript #2: How to reach 6 million USD sales without initial investment in the real estate industry in China
05May

Podcast transcript #2: How to reach 6 million USD sales without initial investment in the real estate industry in China

Find here the full transcript of China paradigm episode 2. Learn more about J.X Paulin’s story in China and find all the details and additional links below. BECOME AN EXPERT IN THE REAL ESTATE INDUSTRY IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hi Everyone, I’m Matthieu David, and I’m running this China marketing […]

Podcast transcript #1: How to switch from an agency to SaaS model in China
05May

Podcast transcript #1: How to switch from an agency to SaaS model in China

Find here the full transcript of China paradigm episode 1. Learn more about Thomas Graziani’s story in China and find all the details and additional links below. BECOME A WECHAT EXPERT BY LISTENING TO THE PODCAST Matthieu David: Hi everyone. I’m interviewing today Thomas Graziani, founder of WalkTheChat, and I am happy to interview you, […]

How can international brands successfully use Live-Stream Shopping to advertise in China? | daxue consulting
05Apr

How can international brands successfully use Live-Stream Shopping to advertise in China? | daxue consulting

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

As gardening gains popularity as a leisure activity, where do China’s gardening tools come from? | Daxue Consulting
20Mar

As gardening gains popularity as a leisure activity, where do China’s gardening tools come from? | Daxue Consulting

China’s gardening tools market. In China, the demand for landscaping and gardening activities has increased considerably in recent years. Aesthetics and environmentalism are the primary driving desire for this change in consumer preferences. As the economy is moving towards environmentally-friendly industries, the concept of gardening is also changing among Chinese consumers. Market researches show that […]

What companies must know about China’s FinTech scene | Daxue Consulting
08Mar

What companies must know about China’s FinTech scene | Daxue Consulting

FinTech is short for “financial technology” and refers to the application of technology within the financial services industry. This advanced and innovative combination unveils a remarkable breakthrough in modern technology. FinTech currently serves as the critical foundation to build differentiated customer experiences via personalization, quick response, relevance, and seamless delivery. There are two types of FinTech […]

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
04Mar

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting

In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
18Feb

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting

Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers.  Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived […]

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting
08Feb

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting

The incredible popularity of instant messaging and online shopping in China, coupled with smartphone adoption, has greatly helped in making China become the largest social network and e-commerce market. As of 2018, it is estimated that the total social network users and digital buyers in China will reach 616.5 million and 800 million respectively. Under […]

How the Chinese Instant Food Market is changing | Daxue Consulting
25Jan

How the Chinese Instant Food Market is changing | Daxue Consulting

Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals.  Therefore, because of the large population base, China is the largest instant food market […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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