Consulting in China

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The dairy market in China will be the world’s largest by 2022
01Jun

The dairy market in China will be the world’s largest by 2022

The total revenue of the dairy market in China 359.041 billion yuan in 2017, with a YOY increase of 7.85 percent. The most consumed diary products in China are fresh milk, milk powder and yogurt, while cheese and butter are less popular. Currently, China ranks second in terms of market volume after the US while […]

Organic Cosmetics in China: Natural ingredients gaining popularity
01Jun

Organic Cosmetics in China: Natural ingredients gaining popularity

As natural and organic cosmetics products contain plant ingredients, manufacturers must acquire certification for using organic plant extracts. In accordance with a wide range of international standards, organic products cannot contain artificial spices or skin pigments nor can they make use of oil chemicals, such as preservatives and surfactants. Natural and organic cosmetics manufacturers cannot test […]

The Ice Cream Industry in China: The Biggest Market in the World
31May

The Ice Cream Industry in China: The Biggest Market in the World

Ice cream industry in China shows stable growth In 2018, the scale of ice cream industry in China reached 124.3 billion yuan, up 11.98% year-on-year. The sales volume was approximately 1.234 million tons, up 3.52% year-on-year. [Data Source: Guanyan World Data Center, ‘Market size of ice cream industry in China’] The market size distribution of […]

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting
29May

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting

In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]

Payment methods in China: How China became a mobile-first nation | Daxue Consulting
29May

Payment methods in China: How China became a mobile-first nation | Daxue Consulting

Over the past few years, paying with mobile phone has become a daily gesture in China. According to a survey, in 2018 92% of people in China’s largest cities use Wechat Pay or Alipay as their main means of payment. The phenomenon is the same in rural areas: 47% of the rural population is reported […]

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
28May

Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?

Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the crisis? I think I’ve seen some interesting cases. For example, one is from HeyTea. We know HeyTea is one of the most popular milk tea brands in China, and during this time, because people can’t go out to their […]

How the Chinese luxury market poised to become the largest in the world
26May

How the Chinese luxury market poised to become the largest in the world

According to Boston Consulting Group (BCG,) China will contribute 41% of global luxury consumption by 2025. The Chinese luxury market is now vital for many European brands. Since its explosion in the 1990s, the sector continues to grow and is poised to become the first in the world. Recent events like the coronavirus pandemic or […]

Sports Equipment Distribution in China
25May

Sports Equipment Distribution in China

How to gain market share with China-adapted distribution strategy How can sports brands optimize distribution in China to gain market share?  The sports equipment market in China is booming, and brands and distributors are interdependent. In this piece we evaluate the sports equipment distribution distribution channels in China of market leaders.  Lastly, we see how […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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