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White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month
13Feb2020

White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month

Similar to western countries, white-collar workers in China are widely pictured as symbols of leisure-oriented lifestyles. With supposed decent pay, a nice office, and stylish clothing. However, with inflation and […]

Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization
11Feb2020

Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization

How are Chinese people entertaining themselves during the Coronavirus outbreak? The 2020 Lunar New Year will be remembered for more than just the year of the rat. In addition to […]

The red wine market in China: Production plummets, imports fill demand
08Feb2020

The red wine market in China: Production plummets, imports fill demand

China has become the first market for red wine in 2013. According to the survey from Jiuyejia, the top five countries by volume remain unchanged, with the US leading the […]

The Diabetes Treatment market in China
07Feb2020

The Diabetes Treatment market in China

Urgent actions required to treat the explosive rate of diabetes in China The diabetes treatment market in China is about to experience a boom, and this piece will explain why. […]

Chinese reactions to Kobe Bryant’s death show influence has no boundaries
04Feb2020

Chinese reactions to Kobe Bryant’s death show influence has no boundaries

When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s […]

The Coffee shop market in China
03Feb2020

The Coffee shop market in China

China’s coffee culture has been rapidly growing since 2000. Though China is far from being the largest coffee market, many believe that it will soon surpass many European countries and […]

The Luxury Watch market in China: Status, sophistication and counterfeiting
31Jan2020

The Luxury Watch market in China: Status, sophistication and counterfeiting

Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese […]

How to use Taobao or Tmall partner
29Jan2020

How to use Taobao or Tmall partner

A GUIDE FOR NEWCOMERS IN THE E-COMMERCE MARKET IN CHINA Taobao or Tmall Partner, also abbreviated as TP; in Chinese 淘拍档, is another familiar term among international brands that want […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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