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China’s winter apparel market is taking off with winter sports and winter tourism
27Jan2020

China’s winter apparel market is taking off with winter sports and winter tourism

With a middle class that is growing by the tens of millions, China is home to many size-able and burgeoning markets. Some of these markets are powerhouses in themselves when […]

IKEA in China: Big Furniture Retail Adapts to the Chinese Market
22Jan2020

IKEA in China: Big Furniture Retail Adapts to the Chinese Market

China has enjoyed rapid economic development since it opened its doors to the international market. The living conditions in China have significantly improved due to the economic strength China has gained. With […]

China Paradigm 93: Building an event-native agency in China’s digital world
22Jan2020

China Paradigm 93: Building an event-native agency in China’s digital world

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly […]

Lancôme in China: Case study
20Jan2020

Lancôme in China: Case study

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As […]

The meat market in China: Pork making way for the growth of Beef
20Jan2020

The meat market in China: Pork making way for the growth of Beef

The meat market in China is the second largest sector in the country’s retail food market,  after the fresh vegetables sector. However, it is one of the last to be affected […]

The history of Artificial Intelligence (AI) in China| Daxue Consulting
17Jan2020

The history of Artificial Intelligence (AI) in China| Daxue Consulting

Along with the gradual maturation of China’s artificial intelligence (AI) technology observed in recent years, many industry giants progressively increased their investment in this new market. The burgeoning applications related […]

A guide to B2B marketing in China
17Jan2020

A guide to B2B marketing in China

The vast and lucrative Chinese market offers a wide range of opportunities for B2B businesses. From 2012 to 2018, the transaction volume of B2B e-commerce in China increased from 6.25 […]

Top 10 foreign male celebrities in China 2020
15Jan2020

Top 10 foreign male celebrities in China 2020

Korean celebrities in China are favored In 2020, due to dynamic culture pattern, cultural similarity and changing Chinese preferences, Asian, especially South Korean the most famous foreign male celebrities in […]

Overview of The Real Estate market in China
13Jan2020

Overview of The Real Estate market in China

The Real Estate Market in China The real estate market in China has been an important pillar of the Chinese economy over the last decade. Demand for new housing has […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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