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Sam’s Club in China: Case study on successful Digital Marketing
14Mar2020

Sam’s Club in China: Case study on successful Digital Marketing

Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro […]

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry
13Mar2020

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry

Find here the China Paradigm 85 and learn about Fashionable Future, an innovative fashion consultancy working in the fashion industry in China and worldwide and trying to bring sustainability in the fashion […]

Branding in China: Connecting directly to Chinese consumers
13Mar2020

Branding in China: Connecting directly to Chinese consumers

To successfully develop a brand in China, it is not enough to take a short-term outlook and try to sell into every available market. Doing so risk eroding long-term prospects. […]

Podcast transcript #84: A mentorship platform in China helping students access the best universities worldwide
12Mar2020

Podcast transcript #84: A mentorship platform in China helping students access the best universities worldwide

Find here the China paradigm 84 and learn more about Greg Nance’s company, Dyad.com, a mentorship platform in China that finds scholarships for Chinese students and helps them go through the admission […]

Nike in China: Embracing digital transformation
12Mar2020

Nike in China: Embracing digital transformation

Amid slowdown of global markets, the Chinese market is increasingly significant for international sportswear brands like Nike. Then, what is Nike, the largest athletic company, doing to succeed in China’s […]

Podcast transcript #83: Building a Wearable as a Service solution from China in the smartwatch industry
11Mar2020

Podcast transcript #83: Building a Wearable as a Service solution from China in the smartwatch industry

Find here the China Paradigm 83 and learn how our guest developed a Wearable as a service solution from China to build up an innovative people’s safety device from China. At the […]

Food delivery in China: A rapidly expanding tech battleground
11Mar2020

Food delivery in China: A rapidly expanding tech battleground

The size of O2O catering market in China is growing as more Chinese order delivery for their meals. In 2018 revenues of online food delivery in China reached over 34 […]

The sports market in China
10Mar2020

The sports market in China

Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, […]

Why Astrology is popular in China
09Mar2020

Why Astrology is popular in China

A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on […]

China’s soap market is dominated by foreign brands
06Mar2020

China’s soap market is dominated by foreign brands

Overview of China’s soap market: which opportunities for foreign brands? In China, where the population has reached 1.4 billion in 2020, 23.68 units of soap are consumed annually per person. […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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