Consulting in China

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Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting
03Sep

Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting

On 27th August 2019, the US grocery retail giant Costco Wholesale opened its first brick-and-mortar store in Shanghai (Minhang District), marking the debut of Costco in China (mainland). After 5-years of experience in China’s grocery retail market through its flagship store on Tmall Global, Costco has found out who their target consumers are and has […]

The pinnacle of the Chinese luxury watch market: Rolex in China | Daxue Consulting
02Sep

The pinnacle of the Chinese luxury watch market: Rolex in China | Daxue Consulting

There is a saying in China: 穷人玩车，富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]

A brief history of the Chinese financial system: how did Chinese companies conquer the international stock markets? | Daxue Consulting
30Aug

A brief history of the Chinese financial system: how did Chinese companies conquer the international stock markets? | Daxue Consulting

The Chinese financial system The growing prominence of the Chinese economy at the international level has gradually gained the attention of international media. In particular, the opening up of the Chinese stock market has attracted the interest of international investors that saw China as an untapped investment opportunity. However, for many of these international investors, […]

The changing landscape of the Chinese middle class | Daxue Consulting
26Aug

The changing landscape of the Chinese middle class | Daxue Consulting

Vast urbanization and China’s consumption-led economy contribute to the rapid growth of Chinese middle-income consumers. The changing Chinese middle class lifestyles create trends that should be considered when making a China market strategy. Chinese middle class Overview Urbanization of Chinese society According to China’s National Bureau of Statistics, at the end of 2018, the permanent […]

China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem
25Aug

China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem

In this episode of China Paradigm, Jay Thornills and Charles Erickson, Co-Founder & Head of Product Development at Baopals, speaks with Matthieu David about how to provide a platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. In this China business vlog, Jay and Charles talk about […]

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting
19Aug

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting

The baked goods market in China The baked goods market in China began to gain momentum in 1980 and boomed between 2000 and 2010. During this period, all kinds of foreign brands entered the Chinese market. Foreign baked goods have become the breakfast of many Chinese people. The most common baked goods in China include […]

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting
14Aug

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting

In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting
12Aug

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting

What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market”  but also functions as an “economy”. Senior citizens in China […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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