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How to work with KOLs in China
30Jul

How to work with KOLs in China

In recent years, KOLs have become a phenomenon in China. A KOL in China, known as an influencer in western countries, refers to a person, organization, or community who creates high-quality content on social media and has a group of loyal followers (ranging from thousands to millions) engaging with them. Baidu Index shows remarkable growth […]

Understand the drinking culture in China
21Jul

Understand the drinking culture in China

Drinking culture in China: What are the Chinese preferences for alcoholic beverages? Drinking culture in China is omnipresent in the daily life, during the dinners at home with friends or family, celebrations, holidays, casual get together, nights out on the town, business meeting and that, for a long time. Drinking culture in China is quite […]

World cup promotion in China: what opportunities it is creating?
12Jul

World cup promotion in China: what opportunities it is creating?

The world cup is not only about soccer but also consumption The FIFA World Cup is right now the world’s most-watched sports event and generates enormous attention. The Chinese market, while not enjoying the performance of their own team as they didn’t qualify to the competition, is one of the most active and passionate. This […]

Car ownership vs hailing in China: substitutes are gaining traction in China mobility market
09Jul

Car ownership vs hailing in China: substitutes are gaining traction in China mobility market

Considering growing number of population and wide adoption of disruptive perceptions, China’s car market has entered a brand-new phase where it has achieved a great number of car ownership and new car registrations. The market rapidly emerges into boutique sectors like renting, leasing, new energy vehicles and car-hailing. Now fewer consumers think of cars as […]

How China is taking the lead on the smart city implementation?
02Jul

How China is taking the lead on the smart city implementation?

Smart city provides answers to key challenges for China’s urbanization China, since 2013, has been working on implementing the concept of Smart Cities and creating ecosystems aiming at position the domestic high-tech industries as world leaders. Smart city is using advanced digital solutions and IoT (Internet of Things) to implement data-driven urban strategies. For the […]

The most popular international actors in China on social networks
28Jun

The most popular international actors in China on social networks

Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most popular celebrities to endorse brands and movies in China? Daxue Consulting realized a research on Baidu Index to know who are the most popular international […]

Cosmetics and personal care market in China: Making use of the digital landscape | Daxue Consulting
19Jun

Cosmetics and personal care market in China: Making use of the digital landscape | Daxue Consulting

China’s Skin Care market revenue will amount to around to US $28.7 billion in 2020. According to Statista, it is expected to grow annually by 8.9% (CAGR 2020-2023) and the Cosmetics market revenue amounts to US$19.2 billion in 2020 and is expected to grow annually by 11.0% (CAGR 2020-2023). Combining skin care and cosmetics, the estimated […]

Who are the most popular world cup players on Chinese platforms?
11Jun

Who are the most popular world cup players on Chinese platforms?

Who are the most popular football world cup players in China? Although China didn’t qualify for the 2018 FIFA world cup, Chinese people are still looking forward to see their favorite players on the pitch during this international event. During the 21st edition that takes place in Russia from 14 June to 15 July 2018, […]

The Olive Oil Industry in China: Italian Olive Oil Brands Poised to Take Over
10Jun

The Olive Oil Industry in China: Italian Olive Oil Brands Poised to Take Over

Can Chinese Brand Olivoilà Take the Lead of the Olive Oil Industry in China? Leader of the local brand on the olive oil industry in China since October 2017, Olivoilà maintained its leadership on this highly competitive market. According to a Daxue Consulting research from Chinese online sales analytics tool Maijia (卖家) and sales data […]

E-commerce in Rural China, the New Frontier
29May

E-commerce in Rural China, the New Frontier

Will the development of E-commerce in Rural China be the next biggest challenge for the Middle Kingdom? The development of e-commerce in rural China will be the next biggest challenge facing the nation in the upcoming years. As e-commerce has been successfully implemented in urban areas in the past, main service providers Alibaba (阿里巴巴) and Taobao […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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