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Recruiting in China: 7 Misconceptions Debunked by Business Experts
07Dec

Recruiting in China: 7 Misconceptions Debunked by Business Experts

What do Business Professionals say about Recruiting in China?               While China’s economy continues its “managed deceleration“, the employment rate in China has remained stable in 2017. Sectors such as the wine and trading businesses have slowed down their hiring policies in China, but talented employees are still in […]

Battle of the Bakeries: How the macaron brands in China reach the customer
23Nov

Battle of the Bakeries: How the macaron brands in China reach the customer

What Are the Prospects for Premium Macaron Brands in China Like?                 French pastries in China have become a hit. The demand for western food and French bakeries in China has been increasing in recent years. At Daxue Consulting, we observe that as the average Chinese income per capita increases […]

[Interview] Shanghai is for Entrepreneurs: Big Sur and the coffee shop industry in China
21Nov

[Interview] Shanghai is for Entrepreneurs: Big Sur and the coffee shop industry in China

How Carol Liu, the founder of Big Sur Tea and Coffee Shop, forged a new path in the coffee shop industry in China Carol Liu invested in one of the best coffee machines on the market, La Marzocco. For  Carol Liu (刘晓光), her story is a part of a growing crowd in Shanghai. Once China […]

17Oct

Cross Border – Ecommerce – Lepeignoir

Activity description If we were to describe the business in a few lines we could say that The Bathrobe is focused on originality, modernity and uniqueness. This small startup created in 2013 aims to make available to all the bathrobe, a product long put in the closet and enhance its image with original models, modern […]

Western Popularity in the Musical Instrument Market in China Gives Overseas Producers the Advantage
12Oct

Western Popularity in the Musical Instrument Market in China Gives Overseas Producers the Advantage

Lucrative Musical Instrument Market in China. But is there a real Quality Focus?               Musical instrument market in China is booming and in the process of transformation. We are talking about a 7-billion-USD industry, which had grown at a rate of 10% in the past five years. It used to be […]

Goals and opportunities of the continuous Sino-German friendship
11Oct

Goals and opportunities of the continuous Sino-German friendship

How did and how will the Sino-German friendship impact the world? What did the Sino-German friendship achieve so far?             China and its economy is not only gaining importance – it is becoming world leading. Thus, it is not surprising that China overtook France and the USA for the first […]

[Interview] How to reach on high-end tourism market in China?
22Sep

[Interview] How to reach on high-end tourism market in China?

Over the next few years, how will the high-end tourism market in China evolve around the upcoming adventure travel segment? Published on June 5th 2016, Hurun Report’s (胡润百富) annual study about Chinese luxury travelers displays a shift in wealthy traveler expectations. Indeed, whereas leisure travel was the most popular travel theme in consumers’ minds for […]

Red meat imports in China: France and USA step into the game
21Sep

Red meat imports in China: France and USA step into the game

Will the increasing red meat imports in China be able to feed the growing Chinese appetite for beef and sheep meat? This question is especially relevant as China banned many countries from exporting meat to China after scandals like the bovine spongiform encephalopathy (BSE) crisis in the 1990s in Europe or in the US in […]

Cereals Market in China: a Rising Trend for Western Breakfast
15Sep

Cereals Market in China: a Rising Trend for Western Breakfast

Cereals Market in China: A Rising Trend for Western Breakfast The cereals market in China continues to see growth. According to TMR research, Asia-Pacific is – compared to the declining demand in Europe and North America – expected to amount for a market share of around 13% of the overall market by the end of […]

Social media: high culture’s new advertisement front for Chinese museum visitors
13Sep

Social media: high culture’s new advertisement front for Chinese museum visitors

How to attract Chinese museum visitors using social media? The number of Chinese museum visitors is growing fast, with the average growth rate of around 55% from 2006 to 2015, along with the rekindled art market, according to Daxue Consulting. Xinhua News Agency (新华社), the official press agency of China, finds that museums have ranked as […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
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