Market research China

Home / Consulting in China / Archive by Category "Market research China"
The programmatic advertising landscape in China: how personal data and user portrait come into play
03Dec

The programmatic advertising landscape in China: how personal data and user portrait come into play

Programmatic advertising: started late yet is finding its way to thrive in China Programmatic advertising has paved its way in China’s advertising market, with rapidly growing market size and revenue. This article will be focusing more on real-time bidding (RTB), which is one of the methods to achieve programmatic ad buying, in order to provide […]

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1 | Daxue Consulting
27Nov

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1 | Daxue Consulting

China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels,  again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]

Mobile gaming is the future of the e-sports market in China | Daxue Consulting
26Nov

Mobile gaming is the future of the e-sports market in China | Daxue Consulting

The Chinese e-sports market is about to unleash huge potential. PC games dominated the first 15 years of the 21st Century in China. However, the huge mobile user population changed the industry scene. Mobile gaming has already replaced PC gaming, taking the biggest share of the Chinese gaming market. However, though PC gaming is witnessing […]

The increasing level of cleanliness: The household cleaning market in China | Daxue Consulting
21Nov

The increasing level of cleanliness: The household cleaning market in China | Daxue Consulting

The Chinese household cleaning products market is growing rapidly. According to STATISTA, revenue in the Chinese household cleaners segment amounts to USD 3,552 million in 2018 and the market is expected to grow annually by 4.1% (CAGR 2018-2021). The rising disposable income and improving quality of life result in Chinese consumers’ higher requirement of household […]

How to name a brand in China
20Nov

How to name a brand in China

Matthieu David, president and founder of Daxue Consulting, shares insight on the importance of a professional approach to company/brand name in China. The process of naming is a tricky one, even if it seems easy and obvious, it is always better to consult with experts in this field, who know the market and all pitfalls. Among other […]

Green China: Fintech – tech giants fueling green technology and green finance | Daxue Consulting
19Nov

Green China: Fintech – tech giants fueling green technology and green finance | Daxue Consulting

Tech giants as green innovators China’s technology giants such as Tencent, Baidu, and Alibaba are playing a vital role in sustainable development. These top internet companies are accelerating the pace of change through online technology – particularly e-commerce, internet banking, and social media – as well as green innovation and technology. China’s sustainable technology sector […]

[Podcast] China paradigm episode #9: How to successfully run a restaurant in China
16Nov

[Podcast] China paradigm episode #9: How to successfully run a restaurant in China

In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China. He explains us how to perfectly run a restaurant in China. Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and […]

Green China: Chinese consumers demand green products | Daxue Consulting
14Nov

Green China: Chinese consumers demand green products | Daxue Consulting

China’s accelerated economic expansion coupled with lax environmental oversight has led to a number of ecological problems within the country. Thus, the impacts of the lack of environmental protection have become a personal problem in the eyes of many Chinese consumers primarily in regards to health and safety; in light of growing public concerns and […]

China on track to becoming world’s largest amusement park industry by 2020 | Daxue Consulting
13Nov

China on track to becoming world’s largest amusement park industry by 2020 | Daxue Consulting

Exceeding 40 billion RMB in domestic market size in 2016, China’s amusement park industry is a booming sector of the Chinese economy. With rapid projected growth in the next 5 years, the amusement park industry has been in the midst of a robust age of development, with both domestic and foreign companies participating in an […]

Medical e-commerce in China: Get ready for the anticipated opportunity | Daxue Consulting
12Nov

Medical e-commerce in China: Get ready for the anticipated opportunity | Daxue Consulting

Medical e-commerce in China started in 2005 with the government’s permission of online pharmacy. After 13 years of rapid growth, the basic industrial structure of medical e-commerce is formed. Hundreds of online pharmacies and platforms are offering a variety of medicines and health products at a low price and a fast delivery service. However, the […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.