Marketing in China

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E-pharmacy in Mainland China: the health shift online
05Dec

E-pharmacy in Mainland China: the health shift online

How will major market players come together to support the E-pharmacy in China? E-pharmacy, also called “internet pharmacy” (网上药店) are online platforms that act as intermediaries or retailers to facilitate the sales of medicine, and are becoming increasingly popular across the world. China is currently facing many of the same regulatory and security challenges with […]

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape
29Nov

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape

Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]

The most popular international actors in China on social networks
28Jun

The most popular international actors in China on social networks

Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most popular celebrities to endorse brands and movies in China? Daxue Consulting realized a research on Baidu Index to know who are the most popular international […]

Who are the most popular world cup players on Chinese platforms?
11Jun

Who are the most popular world cup players on Chinese platforms?

Who are the most popular football world cup players in China? Although China didn’t qualify for the 2018 FIFA world cup, Chinese people are still looking forward to see their favorite players on the pitch during this international event. During the 21st edition that takes place in Russia from 14 June to 15 July 2018, […]

[Podcast] China paradigm #1: How to switch from an agency to SaaS model with Thomas Graziani
25Jan

[Podcast] China paradigm #1: How to switch from an agency to SaaS model with Thomas Graziani

In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]

[Podcast] China paradigm #1 : How to switch from an agency to SaaS model with Thomas Graziani
21Jan

[Podcast] China paradigm #1 : How to switch from an agency to SaaS model with Thomas Graziani

In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]

Why and how to do in-depth interviews in China with market insiders?
08Nov

Why and how to do in-depth interviews in China with market insiders?

Conducting in-depth interviews in China is a key feature of any market research In-depth interviews in China (IDI research) are techniques of qualitative research in China that involve conducting intensive individual interviews, usually with a small number of respondents, to analyze their perspectives, experiences or feelings regarding a particular market situation, marketing concepts or anticipated […]

Market Segmentation Strategy in China
30Sep

Market Segmentation Strategy in China

Market Segmentation Strategy in China proved to be necessary China has been recently attracting major foreign brands in many different sectors. Zara, H&M, Swatch and others internationally loved companies have already settled in China. From their experience, it becomes apparent that tastes and preference of Chinese consumers differ from the Europeans. Therefore, before entering the […]

Innovation in China: What makes the difference?
01Sep

Innovation in China: What makes the difference?

Innovation in China It is globally accepted that China has recently become a global place for innovation. More European entrepreneurs and existing brands go to this country to implement ideas and attract local customers. Companies seek to find innovative ways of running a business more effectively. As long as China is becoming a global economy […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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