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Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape.

Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to launch a tech product that catered to the demand of SMEs looking to start an e-commerce store in China. In this interview, we learn what the formula is to successfully share content on WeChat, how to target and identify KOLs, and how to utilize up and coming apps like Douyin and Xiaohongshu. Her insight is accompanied by double 11 success stories and examples of how Haidilao (a hot pot chain) and Coco (a tea chain) use Douyin to interact with young Chinese consumers.

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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