Marketing in China

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Market research: Tourism Market for the Elderly in China
25Aug

Market research: Tourism Market for the Elderly in China

Market research: Tourism Market for the Elderly in China Since China is gradually entered the aging society, more and more attention has been paid to the elderly market share in various industries, including the tourism. Nowadays, whether online travel products sales websites or offline travel agencies have launched special tourism plans for the elderly. Our […]

The market for sport clothes in China
11Aug

The market for sport clothes in China

The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]

Market research: The boom of Fast-fashion brands in China | Daxue Consulting
06Aug

Market research: The boom of Fast-fashion brands in China | Daxue Consulting

Over the past few years, fast-fashion is growing in popularity in China and attracting more and more foreign brands-such as H&M and Zara, which offer Chinese fashionistas low-price stylish clothes. As a result, the average product cycle of fast-fashion brands in China is only 15 days. Moreover, increasing complaints about the quality have been coming […]

Market Research China: identify trends in China
14Jul

Market Research China: identify trends in China

Market Research China: identify trends in China [to see more about market research in Shanghai] FMCG Trends in China China’s FMCG sector suffered a bit of a setback at the start of 2014, with a 1.3% drop in growth from 7.4% last year to 6.1% by end of Q1. Consultants suggests that the slowdown is […]

Consulting : How to Advertise in China?
07Jul

Consulting : How to Advertise in China?

The Internet is the most cost-efficient tool to advertise in China The popularity of Internet in China is rapidly increasing with a shrinking number of users reaching almost 600 million for the last few years. China consultant findings also show that China’s online shopping population is increasing fast from year to year. After being only […]

Online research in China: Mini cars market
02Jul

Online research in China: Mini cars market

Online research in China: Mini cars market See also our focus on Fiat 500 in China By no doubt, China has topped in the car market in the world. In this overall market, some segments show great potential and perspective for foreign brands. Mini cars market is an emerging and growing trend in China. Here […]

Consultancy in China
02Jun

Consultancy in China

After China`s accession to WTO, further internationalization of Chinese enterprises gives rise to the emergence of consultancy and stimulate its expansion in China. Consultancy industry is playing an increasing role in promoting China`s economic growth. With the entry of international consulting companies into China`s consultancy market, local consultancy industry began to learn from advanced competitors […]

Beauty and Personal Care in South China
23Apr

Beauty and Personal Care in South China

Trends and potential for personal care in South China The last a few years experienced a substantial growth in value sales for beauty and personal care products in China, and especially in the South of the country. According to consulting firms, the main driving force was the vigorous development of the economy as a whole. […]

18Nov

Market Analysis in China: Coffee Shop Retail Chains in Beijing, Shanghai and Guangzhou

Recently, with many foreign brands entering China coffee market, coffee shop retail chains develop rapidly. Relying on its own characters, every brand successfully expand all over the country. As the number of consumers in China coffee market is growing up so quickly, the competition is far more intense than ever before. Our team of consultants in Beijing, Shanghai […]

Market analysis: Tools used by luxury brands
24Oct

Market analysis: Tools used by luxury brands

Three tools used by luxury brands for consumers to find information – Their own website – Their own pages on social networks – Answering questions online Luxury brands are using the internet less as a tool to advertise (few luxury brand pays Google ads), but rather to answer consumers’ questions accurately and to correct wrong […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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