Fashion in China

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Chanel in China: Digital strategy and standing up to counterfeiters
01Apr

Chanel in China: Digital strategy and standing up to counterfeiters

Chanel in China is one example of success in the luxury market. The iconic brand arrived in China in 1999 with its first official store in Beijing and has since become successful in the 110 billion Euro Chinese luxury goods market. History of Chanel Extraordinary founder Decades separate the creation of the brand from the […]

Plastic surgery in market China: How China became the world’s second largest market
24Mar

Plastic surgery in market China: How China became the world’s second largest market

The plastic surgery market in China is skyrocketing: The country climbed to second place in the world for plastic surgery procedures    China performs more plastic surgery operations than any country in the world other than America. The plastic surgery market in China surpassed Brazil in 2017 to become the second-largest globally. Over 15 million licensed […]

Tommy Hilfiger in China: Digital marketing and celebrity endorsements
18Mar

Tommy Hilfiger in China: Digital marketing and celebrity endorsements

Founded in 1985, in The United States, Tommy Hilfiger is a highly recognizable designer brand dedicated to producing unique, classic and highly fashionable clothing and accessories for the global market. The product range includes men and women’s wear, children’s wear and a jeans collection. Other affiliated products include as watches and perfumes. Tommy Hilfiger in […]

Coach in China: A fast-growing affordable luxury brand
16Mar

Coach in China: A fast-growing affordable luxury brand

Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry
13Mar

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry

Find here the China Paradigm 85 and learn about Fashionable Future, an innovative fashion consultancy working in the fashion industry in China and worldwide and trying to bring sustainability in the fashion industry.  Full transcript below Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, the China market research company, and its podcast China […]

Louis Vuitton in China: The king of luxury brands in China
20Feb

Louis Vuitton in China: The king of luxury brands in China

Louis Vuitton Malletier, commonly known as Louis Vuitton or LV, is a French fashion house founded in 1854 by Louis Vuitton. The brand’s products range from luxury suitcases and leather goods shoes, watches, jewelry, accessories, sunglasses and even books. Since first entering the market in 1992, Louis Vuitton has been in China for 28 years. […]

China’s winter apparel market is taking off with winter sports and winter tourism
27Jan

China’s winter apparel market is taking off with winter sports and winter tourism

With a middle class that is growing by the tens of millions, China is home to many size-able and burgeoning markets. Some of these markets are powerhouses in themselves when measured in comparison to those of other nations. Over the years, China’s various markets have doubled, tripled and even quintupled in size. Some have however […]

China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology
29Nov

China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology

Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]

A clear vision of the Eyeglasses Market in China | daxue consulting
28Oct

A clear vision of the Eyeglasses Market in China | daxue consulting

Size of the eyeglasses market in China The spectacle market in China generated 63.8 Billion US dollars in 2018, increasing by 6% since 2017. With a population of 1.4 billion people by mid 2019, China has an enormous demand for eyeglasses and other vision correction products. China not only has the largest potential in the […]

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting
16Oct

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting

The fast fashion market in China is evolving, here is what brands should know Sales in China’s apparel market have reached over CNY 2,077 billion in 2018, growing at 7.8% YOY, which is the fastest growth rate since 2014. It is predicted that in 2019, China will replace the US as the world’s largest apparel […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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