Fashion in China

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China Paradigm transcript #96: The reality of brand building in China’s golf industry
08Jun

China Paradigm transcript #96: The reality of brand building in China’s golf industry

Find here the China paradigm episode 96. In this interview, with Guillaume Sergent, founder and CEO at Ailion Golf, you will discover the paradox of China’s golf industry and what it takes to develop a French golf brand in China. Full transcript below: Hello everyone. This is China Paradigm, where we, Daxue Consulting interview season […]

Adidas in China: Reaching low-tier cities with high-tier products
07Jun

Adidas in China: Reaching low-tier cities with high-tier products

Background of Adidas in China The company Adidas Sports (China) Ltd entered China and built headquartered in Shanghai in 1997 with a core business of men’s and women’s sportswear and footwear. The company also entered the market of children’s wear in 2001. Adidas in China is one of the most popular athletic apparel brands, and is equal footing with […]

How the Chinese luxury market poised to become the largest in the world
26May

How the Chinese luxury market poised to become the largest in the world

According to Boston Consulting Group (BCG,) China will contribute 41% of global luxury consumption by 2025. The Chinese luxury market is now vital for many European brands. Since its explosion in the 1990s, the sector continues to grow and is poised to become the first in the world. Recent events like the coronavirus pandemic or […]

The Chinese luxury market after COVID-19 survives through online channels
18May

The Chinese luxury market after COVID-19 survives through online channels

This decade, the Chinese luxury market growth was around 6% per year. However, it is now weakened by the coronavirus. The pandemic affects both demand and offer of the luxury industry. Some recent changes of the industry as digitalization help it to hold market share. Still, the important growth might come to an end. Is […]

Cosmetics market in China
29Apr

Cosmetics market in China

Overview of the cosmetics market in China China represents one of the most dynamic and untapped cosmetics and markets in the world. The last several years have proved highly beneficial for the market since it has undergone a rapid expansion phase. The Chinese cosmetics market was the 2nd largest in the world after the United States […]

Longines in China: the top watch brand in the middle kingdom
20Apr

Longines in China: the top watch brand in the middle kingdom

The Swiss watch industry represents 50% of the global watch industry. However, Switzerland only produces 2.5% of the global quantity of watches. What causes such an imbalance? The country is the home of luxury watchmaking experts. Some of the finest timepieces are produced there. According to Mazars reports, the Chinese luxury watch market is growing […]

Calvin Klein in China
17Apr

Calvin Klein in China

Introduction of Calvin Klein Calvin Klein (abbreviation: CK), is an American fashion brand, founded in 1968. It was named after the founder, designer Calvin Klein. Calvin Klein is one of the largest designer brands in the United States. Its new product designs are endless, and the momentum of Calvin Klein in China is strong. Their […]

Cartier in China: The king of jewelers
16Apr

Cartier in China: The king of jewelers

“Jeweler to kings, king of jewelers” said King Edouard VII about Cartier. The jewelry and watchmaking House is prestigious for its finest quality. Since 1847, the brand is developing some of the most prestigious jewellery in the world. With time, their brand expanded; now including watches, pens and other luxury goods. In 1992, Cartier started […]

L’Oréal in China: 23 successful brands and 6 marketing methods
15Apr

L’Oréal in China: 23 successful brands and 6 marketing methods

L’Oréal, the world’s largest cosmetic company, entered China’s market in 1997. Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. “I believe that one day China will become the No.1 country in the world in terms of […]

Swarovski in China
03Apr

Swarovski in China

As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China and around the world. It has a  global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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