Brands in China

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Sam’s Club in China: Case study on successful Digital Marketing
14Mar

Sam’s Club in China: Case study on successful Digital Marketing

Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro AG sold majority stake in METRO China to Wumart (物美) in Oct. 2019. While many foreign firms complain that China is a difficult market, Walmart-operated […]

Branding in China: Connecting directly to Chinese consumers
13Mar

Branding in China: Connecting directly to Chinese consumers

To successfully develop a brand in China, it is not enough to take a short-term outlook and try to sell into every available market. Doing so risk eroding long-term prospects. So, some brands sell directly to Chinese consumers through direct-to-consumer (DTC) channels while branding in China. International brands like Nike or Louis Vuitton have already […]

Nike in China: Embracing digital transformation
12Mar

Nike in China: Embracing digital transformation

Amid slowdown of global markets, the Chinese market is increasingly significant for international sportswear brands like Nike. Then, what is Nike, the largest athletic company, doing to succeed in China’s challenging market. Nike in China owes some of their success to their digital strategy. “China’s fast growing 5G technology infrastructure, artificial intelligence, machine learning and […]

The sports market in China
10Mar

The sports market in China

Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, China’s team at Olympic Games in 2016] The most influential sports in China Some sports have a particularly high media profile and influence among the […]

China’s soap market is dominated by foreign brands
06Mar

China’s soap market is dominated by foreign brands

Overview of China’s soap market: which opportunities for foreign brands? In China, where the population has reached 1.4 billion in 2020, 23.68 units of soap are consumed annually per person. The market is subject to a consumption upgrade as the disposable incomes of Chinese rise and consumers look for quality. Other trends include the increasing […]

The adult toys market in China: untapped economic potential
04Mar

The adult toys market in China: untapped economic potential

Over the past 20 years, China has become more and more open. Sex is still a sensitive subject but consumer attitudes and the policies of the Chinese government are more flexible. The adult toys market in China is unfolding and is largely untapped.  E-commerce, brand image, strong consumer demand: the sex toys market in China is […]

The Cooking Oil market in China
03Mar

The Cooking Oil market in China

Most Chinese dishes use more cooking oil than western ones. However, different regions of China have different cooking oil consumption habits. Currently, this market is controlled by big companies and WFOEs which build up enormous market share in previous years. The world’s second largest economic entity transferred from the largest producing country to the largest […]

Chocolate market in China
02Mar

Chocolate market in China

The chocolate market in China consists of all chocolate-based products, including but not limited to boxed chocolate, chocolate candy bars, and chocolate flavors. Supermarkets and grocery stores are the two main retail channels of chocolate products in China. Online retail and specialty retail have both displayed strong growth as the distribution channels of chocolate products […]

The toilet paper market in China
28Feb

The toilet paper market in China

Industry overview of the toilet paper market in China Revenue and market size in China’s toilet paper market has stable growth  The toilet paper market in China had experienced a stable growth in the last decade. According to Statista, from 2012 to 2019, it had a stable annual growth rate of 5.5% on average. By […]

Hello Kitty in China: Case study of an iconic character
26Feb

Hello Kitty in China: Case study of an iconic character

Hello Kitty, a well-known Japanese character that is enormously popular in China. Today it appears on every conceivable product, ranging from pencil cases and chainsaws to passenger jets. The phenomena of Hello Kitty in China is worth studying because of its success and popularity among women and children. Hello Kitty’s history Hello Kitty is a […]

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