Brands in China

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What is brand independence in China? | Workshop by daxue consulting
21Nov

What is brand independence in China? | Workshop by daxue consulting

One-Day Training and Workshops On Brand Independence 🗓️ Date:  March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

SINGLES’ DAY 2019: Record breaking sales and a Glance at the Future of E-commerce in China
20Nov

SINGLES’ DAY 2019: Record breaking sales and a Glance at the Future of E-commerce in China

What does singles’ day 2019 say about the future of e-commerce in China? The double-eleven shopping festival has gone far beyond just a holiday for single people. It has become this 24-hour snap-up festival with nearly a half billion participants. This year’s double-eleven sales were, once again, record breaking. Now let’s take a glance at […]

J-beauty and K-beauty in China: Key players in Chinese cosmetics market
18Nov

J-beauty and K-beauty in China: Key players in Chinese cosmetics market

Market overview of J-beauty and K-beauty in China In the Chinese cosmetic’s market, there is strong influence from the neighboring countries Korea and Japan. Known as K-beauty and J-beauty, East Asian fashion from Korean and Japan has successfully penetrated China’s beauty industry, which is the second largest beauty industry in the world. According to Euromonitor, […]

The liability insurance market in China: Key players, consumer perceptions and opportunities
13Nov

The liability insurance market in China: Key players, consumer perceptions and opportunities

Liability insurance belongs to the non-life insurance market in China or the property and casualty insurance market in China. It protects the insured party against claims resulting from injuries or damages to other people or property. The policies cover both legal costs and other compensations if the insured party was found legally liable. Any entity, […]

How to build a mass brand in China’s consumer goods market?
06Nov

How to build a mass brand in China’s consumer goods market?

China’s consumer goods market is now the world’s largest, how brands get a slice of the pie By the end of 2019, China’s consumer goods market will be the largest in the world. According to the latest forecast by New York-based research company eMarketer, the market will be worth $5,074 trillion ($100 billion more than […]

A clear vision of the Eyeglasses Market in China | daxue consulting
28Oct

A clear vision of the Eyeglasses Market in China | daxue consulting

Size of the eyeglasses market in China The spectacle market in China generated 63.8 Billion US dollars in 2018, increasing by 6% since 2017. With a population of 1.4 billion people by mid 2019, China has an enormous demand for eyeglasses and other vision correction products. China not only has the largest potential in the […]

China market research: The expansion of the Chinese diaper market | daxue consulting
25Oct

China market research: The expansion of the Chinese diaper market | daxue consulting

At the turn of the millennium, the Chinese diaper market was practically inexistent. In fact, until that moment, Chinese Families had relied on the so-called split-pants —in Chinese 开裆裤Kai Dang Ku. These baby pants have a large opening right on the backside of the garment, which is specifically designed to allow the toddler to relieve […]

The condiment and sauce market in China | daxue consulting
18Oct

The condiment and sauce market in China | daxue consulting

The demand for condiments and sauces is rapidly growing in China.  The market is versatile, international brand provides both western and Chinese products. Drivers of the condiment and sauce market in China include; increasing acceptance of western sauces and condiments, increasing income, and diversification of the restaurant industry. Additionally, the condiment market in China has […]

Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China
17Oct

Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China

Find here the China Paradigm 62. If you work in the F&B industry in China, then this episode will probably be useful to you as we will discuss all the main opportunities and challenges of food and beverage branding in China. Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a […]

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting
16Oct

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting

The fast fashion market in China is evolving, here is what brands should know Sales in China’s apparel market have reached over CNY 2,077 billion in 2018, growing at 7.8% YOY, which is the fastest growth rate since 2014. It is predicted that in 2019, China will replace the US as the world’s largest apparel […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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