Brands in China

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Costa Coffee in China: Becoming omni-present in China’s coffee market
14Jun

Costa Coffee in China: Becoming omni-present in China’s coffee market

Although coffee got off to a late start in China, coffee shops are now scattered through tier-1 and tier-4 cities alike, and consumption is on the rise. One chain that captures the premium side of China’s coffee market is Costa Coffee. This case study of Costa Coffee in China shows how the British coffee shop […]

What the success of bubble tea in China reveals about Chinese consumers | Daxue Consulting
14Jun

What the success of bubble tea in China reveals about Chinese consumers | Daxue Consulting

With more than 90 billion RMB of annual sales made by milk tea shops in 2018, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]

China Paradigm 107: All you need to know about the spa business in China
08Jun

China Paradigm 107: All you need to know about the spa business in China

Matthieu David interviews Johnny Chang Founder at Spa Solutions Training and Management Consultancy Ltd., Shanghai. How big is the spa industry in China and how much more of a quality service does it offer compared to the West? What training does Spa Solutions offer emerging spa businesses and in what way is the spa industry […]

Television market in China
05Jun

Television market in China

Overview of the television market in China The television market in China entered a long ‘winter season’ around 4-5 years ago. A series of problems emerged, including the decline in TV sales, the endless price war, and the difficulty in product innovation. CONTACT US NOW TO ANSWER YOUR CHINA BUSINESS QUESTIONS In 2018, the retail […]

China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands
03Jun

China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands

Rebranding of iconic Chinese cosmetic brands Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders […]

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting
29May

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting

In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19
28May

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19

Bilibili beyond COVID-19 Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ […]

How the Chinese luxury market poised to become the largest in the world
26May

How the Chinese luxury market poised to become the largest in the world

According to Boston Consulting Group (BCG,) China will contribute 41% of global luxury consumption by 2025. The Chinese luxury market is now vital for many European brands. Since its explosion in the 1990s, the sector continues to grow and is poised to become the first in the world. Recent events like the coronavirus pandemic or […]

Sports Equipment Distribution in China
25May

Sports Equipment Distribution in China

How to gain market share with China-adapted distribution strategy How can sports brands optimize distribution in China to gain market share?  The sports equipment market in China is booming, and brands and distributors are interdependent. In this piece we evaluate the sports equipment distribution distribution channels in China of market leaders.  Lastly, we see how […]

The home decor market in China: catering to a new generation of home owners
15May

The home decor market in China: catering to a new generation of home owners

A growing number of families in China have been designing their homes to their own special tastes since China launched its market-oriented housing reform in 1998, ending its long-practiced welfare housing distribution system. To most Chinese families, decorating their houses means spending thousands or tens of thousands of RMB. However, many people love to pay […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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