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The Virtual reality market in China
13Apr2020

The Virtual reality market in China

Why VR brands should keep an eye on the Chinese market When it comes to virtual reality (VR), all eyes are on China. Indeed, its market is developing far faster […]

Tesla in China
10Apr2020

Tesla in China

Tesla’s Background Fundamentals Since its founding in 2003, Tesla’s vision was to manufacture mass-market electric vehicles (EVs) that offered a compelling customer value proposition. This includes a long range vehicle […]

China Paradigm 97: Distributing food products in China
08Apr2020

China Paradigm 97: Distributing food products in China

Distributing food products in China Matthieu David interviews David Beutin, Sales Manager – HORECA Food Service at Lactalis International. HORECA was and is one of the most impacted business industries […]

Coronavirus Crisis Management | Four brands that have done it right
08Apr2020

Coronavirus Crisis Management | Four brands that have done it right

How should brands communicate to Chinese customers during the Coronavirus outbreak? While the epidemic is expanding globally, Chinese economy is gradually emerging from its lethargy. After the country’s quarantine has […]

The short video market in China: Embodying the fast pace of modern lifestyle
08Apr2020

The short video market in China: Embodying the fast pace of modern lifestyle

The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content […]

China Paradigm 96: Creating opportunities through connections (关系）
07Apr2020

China Paradigm 96: Creating opportunities through connections (关系）

Matthieu David interviews Guillaume Sergent, founder and CEO at Ailion Golf, a company that offers fashion solutions to golf enthusiasts in China. How did Guillaume get his company off the […]

Volvo China is facing challenges despite prospering in Europe
07Apr2020

Volvo China is facing challenges despite prospering in Europe

Volvo in China  China makes up 20% of Volvo’s global sales. Volvo’s retail sales are the highest in Europe (50%), followed by China, and the US (15%). The best-selling car […]

Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market
06Apr2020

Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market

Rising outbound tourism drives Chinese duty-free consumption China is the world’s largest outbound travel market in both the number of tourists and spending. Drivers of China’s rising outbound travel market […]

Swarovski in China
03Apr2020

Swarovski in China

As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China […]

Hermes in China: 25 years of history
02Apr2020

Hermes in China: 25 years of history

The Chinese luxury goods market is growing quickly in China. Younger generations of Chinese consumers love luxury goods, especially from Europe. According to a report by BCG, in 2018 the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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