Search results for digital market ing

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Louis Vuitton in China: The king of luxury brands in China
20Feb

Louis Vuitton in China: The king of luxury brands in China

Louis Vuitton Malletier, commonly known as Louis Vuitton or LV, is a French fashion house founded in 1854 by Louis Vuitton. The brand’s products range from luxury suitcases and leather goods shoes, watches, jewelry, accessories, sunglasses and even books. Since first entering the market in 1992, Louis Vuitton has been in China for 28 years. […]

Comparing SARS and Coronavirus economic impact
19Feb

Comparing SARS and Coronavirus economic impact

The novel coronavirus pneumonia (now known as COVID-19) was first encountered in the city Wuhan in December 2019. Like other coronaviruses, COVID-19 can cause various symptoms such as fever, coughing, and shortness of breath. In 2002 and 2003, Severe Acute Respiratory Syndrome (SARS-CoV) plagued China. The novel coronavirus outbreak echos that of SARS in 2003, […]

China’s conquest of wine: Evolving wine drinking habits in China
18Feb

China’s conquest of wine: Evolving wine drinking habits in China

Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]

The alcohol market in China is making a comeback
14Feb

The alcohol market in China is making a comeback

In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]

Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization
11Feb

Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization

How are Chinese people entertaining themselves during the Coronavirus outbreak? The 2020 Lunar New Year will be remembered for more than just the year of the rat. In addition to celebrating the New Year with family, China also had its hands full containing the outbreak of the Novel Coronavirus. The economic impact of the Coronavirus […]

The Luxury Watch market in China: Status, sophistication and counterfeiting
31Jan

The Luxury Watch market in China: Status, sophistication and counterfeiting

Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]

IKEA in China: Big Furniture Retail Adapts to the Chinese Market
22Jan

IKEA in China: Big Furniture Retail Adapts to the Chinese Market

China has enjoyed rapid economic development since it opened its doors to the international market. The living conditions in China have significantly improved due to the economic strength China has gained. With the continuous improvements, the purchase power parity has driven China’s furniture market to develop. The population of China has become more willing to invest in home […]

China Paradigm 93: Building an event-native agency in China’s digital world
22Jan

China Paradigm 93: Building an event-native agency in China’s digital world

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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