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The alcohol market in China is making a comeback
14Feb

The alcohol market in China is making a comeback

In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]

Walmart in China: Market entry case study
25Dec

Walmart in China: Market entry case study

Overview of Walmart in China Walmart was founded in the United States by Sam Walton. It has now grown to be the largest retailer in the world with over 11,200 stores across 27 countries. Walmart entered China in 1996 with its first location in Shenzhen. The company operates three retailing formats: Supercenters, Sam’s Club and […]

Beauty and Personal Care in South China
23Apr

Beauty and Personal Care in South China

Trends and potential for personal care in South China The last a few years experienced a substantial growth in value sales for beauty and personal care products in China, and especially in the South of the country. According to consulting firms, the main driving force was the vigorous development of the economy as a whole. […]

Market of Baby products in China
22Apr

Market of Baby products in China

The growing trend of Market of Baby Products in China There are more than 3 million B2C maternal and baby supplies purchasers in China. This is about 3% of all B2C purchasers in the Middle Kingdom. Compared with the whole market, this consumer population is more specialized and smaller in scale. However, their average consumption […]

08Nov

Guerlain in China

Guerlain is a French brand belonging to Moët Hennessy – Louis Vuitton, LVMH Group set up in year 1828. Its main products are perfume, cosmetics and personal care products. According to the statistics from year 2009, it had 77,302 employees and had an annual turnover of 17,053 million euros. In year 1828, the doctor and […]

06Nov

Yantai Changyu Pioneer Wine in China

Founded by the patriotic overseas Chinese, Mr. Zhang Bishi(张弼士) in year 1892, Yantai Changyu Group is now the biggest wine producer not only in China but also in Asia. It is now big company with over 4,000 employees and total asset of 2,290 million yuan. Its main products include wine, brandy, champaign, healthcare wines, distilled […]

05Nov

Retail for Babyfood in China

Current State Babyfood, mainly food for the weaning period, has the fastest development among the many sectors of baby supplies. Currently, the annual market volume is about 600 thousand tons, and is still increasing. Take the market for milk powder as an example. Although babies only account for 16.5% of all milk powder consuming population, […]

04Nov

Retail of Wine in China

According to a popular industry report, the scale of retail of wine in China is about 60 billion to 70 billion yuan. In 2013, it is expected to exceed 90 billion yuan, and an optimistic estimate says that it may reach 200 billion yuan in five years. The number of potential consumers who can afford […]

22Oct

Zhejiang Guyue Longshan Shaoxing Wine in China

Zhejiang Guyue Longshan Shaoxing Wine Co Ltd (GYLS) is China’s biggest rice wine producer and exporter, and it is also the leader in rice wine marketing industry. It has the first class rice wine production techniques and equipment, and the only provincial level rice wine technology center. Up to year 2010, it has in total […]

11Oct

Market Research on Aupres in China

Aupres is a brand designed for Chinese consumers in December, year 1991. It belongs to a jointly owned company SLC, owned by Shiseido and Beijing Liyuan(北京丽源) Company. It introduces the advanced management methods and technologies of Shiseido, and receives wide welcome from young people in China. During recent years, many brands are competing fiercely in […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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