Search results for brand awareness

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30Nov

Sensory Research China

What is Sensory Research and why does Daxue Consulting apply it in China? Sensory research is a scientific research methodology that uses the principles of experimental design and statistical analysis of the human senses. The five human senses are a valuable element to consider. The human brain receives information through them and compares it to […]

5 tips to success in your SEO in China
16Apr

5 tips to success in your SEO in China

5 tips to success in your SEO in China SEO in China has become part of any decent digital marketing strategy these past few years to improve your brand awareness, as well as your e-reputation. In a country where there is a 45% internet penetration rate and where trust is everything, there is little room […]

Market of chocolate in China
09Dec

Market of chocolate in China

For more information and insights on China’s market, follow us on LinkedIn and on Wechat by scanning the QR code below Market of chocolate in China Chocolate has been considered as an exotic product to Chinese consumers until 1970’s. Segregated for decades from the global market and brands, China shaped up to be the pivotal market for the […]

How to sell to Chinese Women on the cosmetic market
26Nov

How to sell to Chinese Women on the cosmetic market

How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]

24Nov

Consumer panel China

How will Daxue Consulting’s Consumer Panel in China expand your Chinese consumer understanding? Daxue Consulting has been managing consumer panels on China’s market for many years, covering most first-tier to third-tier cities and providing in-depth and reliable data for our clients. Our consumer panel in China includes segmentation by: job social class gender geographic areas […]

21May

Sinonym about naming in China

Sinonym about naming in China This article has been provided by Sinonym team in China. Sinonym is naming consultancy which offers an unique method and expertise on naming process in China. The Sinonym system aims to provide peace of mind that the chosen name is high potential and low risk. Its approach uses a time-tested system for generating and […]

Beauty and Personal Care in South China
23Apr

Beauty and Personal Care in South China

Trends and potential for personal care in South China The last a few years experienced a substantial growth in value sales for beauty and personal care products in China, and especially in the South of the country. According to consulting firms, the main driving force was the vigorous development of the economy as a whole. […]

26Nov

Luxury Cars Market Research in China

Daxue Consulting regularly conduct research on luxury car market in China. Get in touch with our consultants for more information. Luxury car means the D-class car with a price between 500,000 and 2000,000 yuan.While super luxury car refer to those over 2 million.Recent years, proportion of luxury car sales in China is increasing rapidly and […]

Market Survey in China
18Mar

Market Survey in China

How does Daxue Consulting assist your market survey in China? Daxue Consulting aims here to help you better understand China’s market and to determine the key drivers of success for your brand or company in China. An online and offline customer satisfaction survey in China or general market survey helps you to identify consumer demands and […]

Mystery shopping: Jiangzhong Pharmaceutical in China
22Feb

Mystery shopping: Jiangzhong Pharmaceutical in China

Development of Jiangzhong Pharmaceutical in China Jiangzhong Pharmaceutical is part of Jiangzhong Group which holds 6,374.4 million shares and represents 43.63% of the total share capital. Jiangzhong Pharmaceutical has national coverage, distributing its products across the entire country. The company’s net profits decreased by 24% in the first half of 2011, compared to the same […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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