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How Nestle reacts to the events on Baby food market in China
10Apr

How Nestle reacts to the events on Baby food market in China

Nestle Group, headquartered in Switzerland, is a food manufacturer with a long history in China. Nestle company, originally started with the production of baby food, and then kept as well further developed this business all over the world. Now, Nestle Group has become the world’s largest food company, providing a variety of products for consumers […]

The difficulty of infant formula market in China : the example of Karicare
07Apr

The difficulty of infant formula market in China : the example of Karicare

Karicare is a leading infant formula brand of the global maternal and child nutrition experts Nutricia. Karicare has been founded in 1896, developed by Dr. Truby King with the incentive of “Help fatigued mothers, protect cute babies”. After a hundred years of development, Karicare has now become the market leading brand in New Zealand and […]

Bestseller in China
03Apr

Bestseller in China

Overview of Bestseller in China Bestseller Fashion Group (Tianjin) Co Ltd, is a family-owned company established in Denmark in 1975. Up to 2011, Bestseller has enlarged its sales network to cover more than 300 cities in China. The company is engaged in the design and sale of both men’s and women’s clothing in China, under four mega […]

28Mar

Market entry in China for Apparel manufacturers

The Chinese E-commerce Market – International Players Want to enter China’s market After seeing impressive performance of the domestic brands that have gained so much through Internet Retailing, International apparel manufacturers also want a piece of the action. Indeed, with over 100 new stores, opened in China in 2011, 30 of which were Zara,  and an annual […]

Nail polish market in China
27Mar

Nail polish market in China

Market Analysis for the New Products of Essie in China The well-known nail polish brand Essie recently released its 3 new series of nail colors: the Navigator Her series aims to target “beautiful and ambitious ladies“; the Resort series seeks to be a “miniature of the amazingly attractive world” and the Wedding series are for […]

Focus on Bugatti and Luxury Cars in China
26Mar

Focus on Bugatti and Luxury Cars in China

Focus on Bugatti and Luxury Cars in China To see more about luxury cars in China The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have lead the brand to be recognized as […]

24Mar

Market of Childrenswear in China

Current Underdeveloped Chinese Childrenswear Market According to statistics, China has a vast number of childrens under 14 of age, which is about 216 million up to data from 2011, because of the sheer size of the country. This increase means a large potential market of children’s products, including childrenswear. However, results of China’s childrenswear market […]

28Dec

JanSport in China, a Market Analysis on Outdoor Gear

JanSport is the Original Outdoor Gear Brand that embodies a culture of fun and discovery. It equips people globally with quality, enduring and reliable products that enable the freedom to experience life’s adventures. JanSport’s success extends around the globe and into walks of life that are as varied as its product offering. Providing world-class products […]

24Dec

Market Research on Electronic Arts (EA), Entertainment in China

Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA, founded in 1982, now has over 9000 employees worldwide and has become one of the electronic entertainment giants in the world. Market Research for […]

29Oct

China Market Research for CRN Yachts

CRN shipyard, founded in Anconain 1963 and part of the Ferretti group since 1999, has been one of the significant establishers in the world of luxury yachts in steel and aluminum and in composite. CRN yachts have always been a synonym of prestige and exclusiveness. Advanced technology, professional approach as well as accurate and prestigious […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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