Future trends in China

Home / Archive by Category "Future trends in China"
Open Innovation: Transforming your Business in China | Daxue Consulting
11Apr

Open Innovation: Transforming your Business in China | Daxue Consulting

Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]

New retail in China: Redesigning the consumer journey | Daxue Consulting
25Mar

New retail in China: Redesigning the consumer journey | Daxue Consulting

Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting
15Mar

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting

With a global trend towards an “internet of things,” China’s technological innovation has led to rising demand in the smart home market from Chinese consumers.  A smart home is defined by Google Dictionary as: a home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. Smart home systems, […]

What companies must know about China’s FinTech scene | Daxue Consulting
08Mar

What companies must know about China’s FinTech scene | Daxue Consulting

FinTech is short for “financial technology” and refers to the application of technology within the financial services industry. This advanced and innovative combination unveils a remarkable breakthrough in modern technology. FinTech currently serves as the critical foundation to build differentiated customer experiences via personalization, quick response, relevance, and seamless delivery. There are two types of FinTech […]

Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting
20Feb

Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting

Chinese tourists in South-West Europe. The implementation of Belt and Road Initiative has enhanced Chinese tourists’ understanding of Europe. The increase in new routes and charter flights has enabled Chinese consumers in second- and third-tier cities travel to Europe. Local terrorist attacks didn’t influence the Chinese people’s wishes of traveling, and we can see the […]

The cheese market in Shanghai: Cheese evolution | Daxue Consulting
11Feb

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the […]

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
18Jan

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting

The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]

Personal data is under-supplied for small companies in China
23Nov

Personal data is under-supplied for small companies in China

Personal data is becoming a new valuable resource in the 21st century that touches all aspects of society. Personal data can be divided into three categories: identity data, network data, and behavioral data. Identity data includes basic information of a person, such as a name, gender, mobile phone number, and identity card number, which are […]

Underwear market in China: call to action for foreign brands
15Nov

Underwear market in China: call to action for foreign brands

In this episode, Matthieu David, who is a president and founder of Daxue Consulting, gives us a concentrated extract about the Chinese underwear market. The underwear market is growing at a stable pace in the Chinese market. During the past few years, the annual sales of underwear in China have exceeded 40 billion USD. What […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.