Future trends in China

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Snack market in China
20May

Snack market in China

Substantial growth of snack market in China From 2005 to 2013, the snack food industry of China showed a growth of 16.9% every year for sales, with its revenue in 2013 hitting RMB770.57 billion. As the residents’ demand increases, the earnings from Chinese snack food industry these years is expected to grow at a high […]

Sportswear market in China
18Apr

Sportswear market in China

A range of latest trends, brands of sportswear have arrived in the markets of China. A number of Chinese companies have come up that specialize in sportswear for males, females as well as kids. To suit the special requirements of the sports professionals, these products are widely varied in terms of design, and materials. These […]

Internet of Things in China
02Apr

Internet of Things in China

What is Internet of Things The Internet of Things could be the next big technological breakthrough in the world can look forward to. This new technology that aims to link all the physical objects in our real life will play a key role in the next generation of information, networks and communication. Internet of Things […]

Strategies of China online group buying websites
20Mar

Strategies of China online group buying websites

Past four years from 2010 to 2013 have witnessed tremendous changes happening in China online group buying industry. Market player number shrinks from above 5000 to 213 from 2011 to 2013. Previous market leader Lashou significantly lost its competitive edge within one year. Contrarily, Meituan stood out in the race, with 42.6% market share ranked […]

19Oct

The purchase of refrigerators in China

 The purchase of refrigerators in China Due to the following circumstances people will conduct purchases of refrigerators: 1. First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2. Second-time purchase: upgrade […]

18Oct

Hybrid Car Market in China and brand creation

  Consumer preference: With a country of 1.3 billion people, the consumer base is so broad that it covers all kinds of segments. There are certainly people who are cautious over costs, and there’s a low-cost market predominantly dominated by Chinese automakers. But there is the high-end segment as well which is growing fast. From […]

17Oct

Hardware Resale

Market Review:   As of Q2 2013, there is no large-scale refurbished hardware company in China that provides a sophisticated and complete industry chain from installing, educating and providing after sales service for refurbished hardware. The refurbished hardware market has great potential. According to tech.sina.com.cn, Small and Medium Enterprises (SME) are the major clients of […]

China strategy: E-tailing
22Mar

China strategy: E-tailing

As a newly emerging channel in retailing, internet retailing has experienced explosive growth in China, with a current value CAGR of 85% from 2006 to 2011; the highest amongst all channels in retailing in the country. In addition to the relatively small base compared with grocery retailers and apparel specialist retailers, internet retailing is unique […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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