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Podcast transcript #24: Confessions of a foreign KOL in China
05Jun

Podcast transcript #24: Confessions of a foreign KOL in China

Find here the China paradigm episode 24. Learn more about Lauren Hallanan’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. This is Matthieu David, the founder of Daxue Consulting, and this China business podcast, China Paradigm. Today, I am with Lauren Hallanan, VP of […]

Podcast transcript #22: tips and tricks to work on your brand DNA in China
04Jun

Podcast transcript #22: tips and tricks to work on your brand DNA in China

Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]

China’s food and beverage market: Perceptions of Food imports into China | Daxue Consulting
03Jun

China’s food and beverage market: Perceptions of Food imports into China | Daxue Consulting

There is a growing demand for overseas food brands in China Food imports into China exceed 60 billion dollars. In 2017, China imported 61.65 billion dollars worth of food, indicating a rise of 11.1% compared to 2016. The biggest Chinese imports were meat, dairy, and seafood. The meat was valued at 9.5 billion dollars with […]

Importing food to China: How to get foreign food products past China’s iron gate | Daxue Consulting
03May

Importing food to China: How to get foreign food products past China’s iron gate | Daxue Consulting

Importing food to China in 2019. Consumers demand for imported food in China has been growing steadily over the last several years. In 2017 China imported 53 million tons of food, up 36.5% from the year before. The value of the food imported also rose by 25%. Figure 2: Food-navigator Asia In 2017, China’s total […]

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting
17Apr

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting

“Entering China is to start again” Matthieu David, CEO and Founder Localize too much, and you may lose your brand’s authenticity. Fail to localize enough, and the product may not be to Chinese tastes. Foreign companies walk a fine line between localizing and keeping their international image. Though this is the case in all industries, […]

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting
10Apr

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting

Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or professional purposes. Commonly misunderstood for bribery or corruption, Guanxi is a topic often oversimplified or stereotyped by Western understanding, especially in the context of business. […]

How can international brands successfully use Live-Stream Shopping to advertise in China? | daxue consulting
05Apr

How can international brands successfully use Live-Stream Shopping to advertise in China? | daxue consulting

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]

How to do KOL marketing in China | Daxue Consulting
03Apr

How to do KOL marketing in China | Daxue Consulting

China’s Internet market is becoming more mature while user numbers are increasing. In 2018, out of a population of 1.39 billion, China had 820 million Internet users, approximately 59 percent of the population. According to China official data, 27 percent of internet users are rural users, showing an increase of 1 percent compared to 2017. […]

[Podcast] China paradigm #18: How to take western digital marketing success into China
01Apr

[Podcast] China paradigm #18: How to take western digital marketing success into China

China paradigm interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, how she applied western digital marketing success […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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