Strategy in China

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China Paradigm 69: Reaching 30% YoY growth after 14 years in China’s event management industry
03Aug

China Paradigm 69: Reaching 30% YoY growth after 14 years in China’s event management industry

In this episode of China Paradigm, Benoit Thebaut, Co-Founder & Director at Stelliers and Riviera Events, speaks with Matthieu David about reaching huge growth in China’s event management industry. In this episode, Benoit talks about how Innovation and technology being used for event business and changed he observed during the events in terms of social […]

Podcast transcript #43: Expert’s insight on how to run an online business in China
25Jul

Podcast transcript #43: Expert’s insight on how to run an online business in China

Find here the full  China paradigm episode 43. Learn more about Michael Simonet’s story in China and working hard to run an online business in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a strategic market research […]

The AI landscape in China: Segmentation of the top AI companies on the market | Daxue Consulting
15Jul

The AI landscape in China: Segmentation of the top AI companies on the market | Daxue Consulting

The AI landscape in China in 2019 Artificial intelligence is the driving force of our current global technological transformation. The artificial intelligence industry in China is impacting both the economy and daily lives of Chinese people and is widely used across many industries.   According to the 2019 China New Generation Artificial Intelligence Development Report, the […]

China Paradigm 55: Developing creative branding strategies in China
04Jul

China Paradigm 55: Developing creative branding strategies in China

Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]

China Paradigm 51: China’s B2B Tech Industry from a PR Perspective
25Jun

China Paradigm 51: China’s B2B Tech Industry from a PR Perspective

Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about China’s B2B Tech Industry. In this episode of China Pardigm, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology. 2:37 The story of the Influence Matters 6:32 The size of the Influence […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting
21Jun

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]

China negative list: Is your company qualified to run a business in China? | Daxue Consulting
17Jun

China negative list: Is your company qualified to run a business in China? | Daxue Consulting

MOFCOM negative list and NDRC negative list: What do all these abbreviations mean? The negative list of Ministry of Commerce of the PRC or National development and reform commission negative list is a summary of three kinds of lists that are included in the foreign investment law of China. They are denoted as the MOFCOM […]

[Podcast] China Paradigm 43: How to make a profitable e-commerce store in China
08Jun

[Podcast] China Paradigm 43: How to make a profitable e-commerce store in China

Michael Simonet is a China eCommerce specialist and entrepreneur. In this episode of China Paradigms conducted by Matthieu David, we learn in-depth about his e-commerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall’s cheese sales. Michael’s current company, […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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