Pricing strategy

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Daxue Talks transcript #21: What do discounts mean for Chinese consumers?
25Dec

Daxue Talks transcript #21: What do discounts mean for Chinese consumers?

Find here the Daxue Talks episode 21. Learn from Igor Temirov, an expert in pricing strategies, how to protect your margins while engaging customers with discounts in China. Full transcript below: Igor Temirov: Yes, good morning. My name is Igor Temirov. I am an expert in developing foreign markets and for the last 5 years, I’ve […]

Daxue Talks 21: An example of a successful discount strategy in the Chinese market
25Dec

Daxue Talks 21: An example of a successful discount strategy in the Chinese market

In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets. In this China business vlog, Temirov shared his practical experience on implementing the right discount strategy in the Chinese market while doubling profits. ACCESS THE TRANSCRIPT OF THIS EPISODE The questions: How can you test […]

Daxue Talks transcript #20: How to offer discounts in China
25Dec

Daxue Talks transcript #20: How to offer discounts in China

Find here the Daxue Talks episode 20. Learn from Igor Temirov, an expert in pricing strategies, how to protect your margins while engaging customers with discounts in China. Full transcript below: Igor Temirov: Yes, good morning. My name is Igor Temirov. I am an expert in developing foreign markets and for the last 5 years, I […]

Daxue Talks 20: How and when do stores use discounts in the Chinese market
24Dec

Daxue Talks 20: How and when do stores use discounts in the Chinese market

In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets and in the implementation of discounts in the Chinese market. In this China business vlog, we asked about the pricing strategy in China and got an exhaustive answer with helpful tips. ACCESS THE TRANSCRIPT OF […]

The Programmatic Advertising Ecosystem in China | Daxue Consulting
05Aug

The Programmatic Advertising Ecosystem in China | Daxue Consulting

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. How programmatic advertising works Programmatic advertising is designed to replace […]

Is pricing strategy a key to the success of your product in the Chinese market?
13Dec

Is pricing strategy a key to the success of your product in the Chinese market?

Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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